Our WPBeginner video site is a membership neighborhood the place we provide free WordPress programs to our readers.
Lots of you may have requested how we profit from providing these free sources.
Our predominant aim is to assist customers study WordPress and bridge the information hole. Our secondary aim is to advertise our enterprise by rising our electronic mail record.
On this article, we’ll present you the way we use a video membership web site to develop our electronic mail record, which helps us attain extra clients and develop our enterprise.
![Growing email list with a video membership website Growing email list with a video membership website](https://www.wpbeginner.com/wp-content/uploads/2024/02/how-we-use-a-video-membership-site-to-grow-our-email-list-og.png)
Notice: This text is a part of our WPBeginner Insider sequence, the place we speak concerning the merchandise we use to develop our enterprise. WPBeginner Insider is revealed each different Thursday.
Here’s a record of matters we’ll cowl on this article:
Why a Make a Video Membership Web site?
Movies are probably the most partaking type of content material, and constructing a membership neighborhood round movies helps us leverage that person engagement.
In reality, customers usually tend to comply with a video course on-line than different interactive coaching and academic supplies.
The motivation behind providing free WordPress video courses on WPBeginner is to bridge the information hole and assist novices study WordPress free of charge.
Right here is how Syed Balkhi, Founder and CEO of WPBeginner, places it:
I’m uninterested in self-proclaimed “running a blog consultants” charging a whole bunch of {dollars} to show find out how to use WordPress. I consider fundamental training like this ought to be FREE. I created WPBeginner to supply customers what I want I had when beginning out.
Syed Balkhi – Founder & CEO of WPBeginner
The next are a number of the advantages of working a membership web site.
- Constructing authority in your area of interest – A membership neighborhood helps you determine your model as an authority within the trade.
- Generate income on-line – We don’t monetize WPBeginner movies as a result of we consider fundamental training like this ought to be free. Nevertheless, you possibly can replicate our technique and monetize your membership web site to generate recurring income for what you are promoting.
- Construct an E-mail Listing – A membership neighborhood can be utilized to construct an electronic mail record and seize results in develop what you are promoting.
On-line membership subscriptions are a multi-billion greenback trade anticipated to be value $1.5 trillion by 2025.
Plus, greater than 48% of individuals don’t thoughts paying a subscription charge to entry unique content material. (Supply: Creator Economic system Statistics)
You need to use our video membership web site advertising and marketing playbook to construct a profitable membership web site and generate recurring income for what you are promoting.
How Does Our Video Membership Website Work?
As we defined earlier, we consider fundamental WordPress training ought to be free. That’s our predominant motivation behind WPBeginner’s video membership web site.
Customers merely go to the WPBeginner Videos web site. From right here, they’ll browse particular person movies from our YouTube channel or join our free WordPress programs.
![WPBeginner's WordPress courses WPBeginner's WordPress courses](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbeginner-courses.png)
![WPBeginner's WordPress courses WPBeginner's WordPress courses](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbeginner-courses.png)
After creating their free account, they’ll get entry to all our WordPress programs. In return, we add customers to our electronic mail record, the place they get subscribed to our weekly WPBeginner publication.
These programs are designed to be complete and well-structured. Customers can comply with them at their very own tempo. And so they can transfer on to a special course at any time.
That mentioned, let’s take an in depth have a look at how we use our membership web site to develop our electronic mail record.
1. Construct Authority With a Video Membership Web site
We use MemberPress for our video membership web site. It’s the finest WordPress membership plugin available on the market that makes it very simple to construct a subscription-based membership neighborhood on-line.
![MemberPress MemberPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/memberpress-website-680.png)
![MemberPress MemberPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/memberpress-website-680.png)
It additionally has a built-in LMS (studying administration system), which lets you simply create and promote programs on-line.
Why Do We Use MemberPress?
- It’s extremely simple to make use of and arrange. That is essential as a result of we didn’t need to spend an excessive amount of time managing software program as a substitute of making content material.
- It comes with MemberPress Programs, which permits us to simply add and handle programs.
- Programs are introduced to the customers in an easy-to-follow format. This was essential for us as a result of our customers are largely novices.
- It integrates with different instruments and companies like electronic mail advertising and marketing companies, contact kind plugins, prime WordPress web page builders, and extra.
Including Programs in MemberPress
Including programs in MemberPress is kind of simple. You’ll be able to create a curriculum with sections and classes, add quizzes to your programs, and extra.
![Creating courses in MemberPress Creating courses in MemberPress](https://www.wpbeginner.com/wp-content/uploads/2024/02/creating-courses-memberpress.png)
![Creating courses in MemberPress Creating courses in MemberPress](https://www.wpbeginner.com/wp-content/uploads/2024/02/creating-courses-memberpress.png)
One other function that many course creators might discover helpful is the power to drip content material as a substitute of simply giving it suddenly.
Entry Management for Subscribers Solely
As a membership plugin, MemberPress lets us limit programs behind a free membership plan (you possibly can add paid subscriptions, too).
![MemberPress access control MemberPress access control](https://www.wpbeginner.com/wp-content/uploads/2024/02/memberpress-access-control.png)
![MemberPress access control MemberPress access control](https://www.wpbeginner.com/wp-content/uploads/2024/02/memberpress-access-control.png)
Customers are required to enroll after which log in to entry these programs. Customers are then added to our mailing record to obtain weekly WPBeginner updates.
Free however premium subscriber-only content material helps us construct a loyal following of customers. It additionally establishes the WPBeginner model as a go-to useful resource for all issues WordPress.
2. Construct an E-mail Listing With a Loyal Following
At WPBeginner, we use Drip for electronic mail advertising and marketing.
One of many prime causes we switched from Mailchimp to Drip was its automation options and integrations with different WordPress plugins and instruments.
![Drip website Drip website](https://www.wpbeginner.com/wp-content/uploads/2024/02/drip-website-680.png)
![Drip website Drip website](https://www.wpbeginner.com/wp-content/uploads/2024/02/drip-website-680.png)
Why Do We Use Drip?
- Drip presents highly effective automation options that assist entrepreneurs create workflows for higher person engagement.
- You’ll be able to personalize emails based mostly on person information and exercise in your web site. When this personalization is mixed with automation, emails develop into extra related, significant, and useful for purchasers.
- Person segmentation means that you can goal customers based mostly on the information they share and their exercise in your web site.
Including Video Membership Subscribers to Drip
MemberPress comes with integrations for all prime electronic mail advertising and marketing firms, together with Drip.
![MemberPress Drip integration MemberPress Drip integration](https://www.wpbeginner.com/wp-content/uploads/2024/02/memberpress-drip-integration.png)
![MemberPress Drip integration MemberPress Drip integration](https://www.wpbeginner.com/wp-content/uploads/2024/02/memberpress-drip-integration.png)
This lets you routinely add customers to your Drip electronic mail record once they join.
Optionally, you should utilize tags to phase video membership web site customers. This helps you goal these customers with personalised messages and on-boarding emails.
3. Convert Guests Into Leads With a Excessive-Changing Signup Web page
MemberPress does a implausible job of displaying programs. Nevertheless, we nonetheless wanted to create touchdown pages for our video membership web site.
We have now an in-house design group and builders, so we will afford a customized theme that matches our model’s design and magnificence.
Should you’d quite design the web page by your self, we suggest utilizing a WordPress web page builder plugin like SeedProd.
![SeedProd SeedProd](https://www.wpbeginner.com/wp-content/uploads/2023/10/seedprod-website-680.png)
![SeedProd SeedProd](https://www.wpbeginner.com/wp-content/uploads/2023/10/seedprod-website-680.png)
Why Do We Suggest SeedProd?
- SeedProd comes with an intuitive web page builder, which makes it extremely simple to create customized, on-demand touchdown pages.
- It additionally consists of many touchdown web page designs optimized for conversion and gross sales. Simply change it along with your textual content and pictures, and you might be good to go.
- You’ll be able to simply add registration, person login, and sign-up types. Plus, it really works with main electronic mail advertising and marketing platforms, serving to you simply add customers to your electronic mail record.
- SeedProd works no matter which WordPress theme you might be utilizing. It might probably even be used to create customized WordPress themes with out writing any code.
Remodel Your Pages right into a Lead-Producing Machine
We use touchdown pages for various sections of the video membership web site.
For instance, on the default touchdown web page, we showcase movies from our YouTube channel.
![WPBeginner video membership site homepage WPBeginner video membership site homepage](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbeginner-video-main-page.png)
![WPBeginner video membership site homepage WPBeginner video membership site homepage](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbeginner-video-main-page.png)
These movies are at all times publicly obtainable on the WPBeginner YouTube channel.
Nevertheless, showcasing them right here gives customers with free content material instantly. Customers can watch the movies with out leaving the web page.
There are additionally calls to motion on the touchdown web page to affix WPBeginner Academy (our course subscription).
![WPBeginner video membership call to action WPBeginner video membership call to action](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-middle-cta.png)
![WPBeginner video membership call to action WPBeginner video membership call to action](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-middle-cta.png)
Clicking on the sign-up button takes customers to our sign-up web page. Now, if in case you have run an eCommerce enterprise, then you definitely would possibly already be accustomed to deserted carts.
Many customers depart at this level earlier than signing up. To persuade them to affix our video membership web site, this web page showcases testimonials and course options, together with a sign-up kind.
This enables us to additional clarify the advantages of our on-line movies and persuade folks to enroll in these free sources.
For extra data, you possibly can see our information to the anatomy of a high-converting touchdown web page.
![WPBeginner video site sign up page WPBeginner video site sign up page](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-signup-page.png)
![WPBeginner video site sign up page WPBeginner video site sign up page](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-signup-page.png)
4. Craft Distinctive Signal-Up and Login Kinds for Enhanced Person Interplay
As an internet site administrator, you will want to offer a seamless and coherent person expertise all through your web site.
WordPress themes don’t include sign-up or login types by default. This could harm the person expertise as types throughout your web site won’t be constant.
We use WPForms to create customized sign-up and login types for our video membership web site. It’s the finest WordPress kind builder available on the market and means that you can create all varieties of types to your web site, together with login and sign-up types.
![WPForms WPForms](https://www.wpbeginner.com/wp-content/uploads/2023/10/wpforms-website-680.png)
![WPForms WPForms](https://www.wpbeginner.com/wp-content/uploads/2023/10/wpforms-website-680.png)
Why Do We Use WPForms?
- It’s simple and creates lovely types that look nice on all units.
- It lets us create customized login and registration types, which we use on our video membership sign-up touchdown web page and the login display screen.
- It helps the most important electronic mail companies, permitting us to simply add emails to Drip (the e-mail advertising and marketing platform we use).
How We Use WPForms?
We use a customized sign-up kind made with WPForms on our sign-up touchdown web page.
For particulars on how to do that, you possibly can see our tutorial on find out how to create a customized person registration kind in WordPress.
![Custom sign-up form created with WPForms Custom sign-up form created with WPForms](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-signup-form.png)
![Custom sign-up form created with WPForms Custom sign-up form created with WPForms](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-signup-form.png)
We additionally use a customized login kind on the login web page for our video membership web site.
We created this web page utilizing block editor and WPForms. Nevertheless, you too can create customized login pages with SeedProd.
![WPBeginner video site login form WPBeginner video site login form](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-login-form.png)
![WPBeginner video site login form WPBeginner video site login form](https://www.wpbeginner.com/wp-content/uploads/2024/02/wpbvideosite-login-form.png)
5. Use Bonus Instruments to Generate Extra Leads on a Membership Web site
Other than the know-how stack we talked about above, you should utilize the next instruments to spice up new sign-ups additional.
![OptinMonster website OptinMonster website](https://www.wpbeginner.com/wp-content/uploads/2016/06/optinmonster-website-680.png)
![OptinMonster website OptinMonster website](https://www.wpbeginner.com/wp-content/uploads/2016/06/optinmonster-website-680.png)
OptinMonster is the very best lead technology software program available on the market. It means that you can nudge customers into signing up with lovely advertising and marketing campaigns like lightbox popups, slide-in popups, countdown timers, sticky header/footer, and extra.
Associated: See our case examine for extra strategies we use to develop our electronic mail record.
![PushEngage website PushEngage website](https://www.wpbeginner.com/wp-content/uploads/2024/02/pushengage-website-680.png)
![PushEngage website PushEngage website](https://www.wpbeginner.com/wp-content/uploads/2024/02/pushengage-website-680.png)
PushEngage is a push notification software program that means that you can ship customized messages to person browsers no matter which gadget they’re utilizing.
It has highly effective personalization and concentrating on guidelines, permitting you to create personalised messages which can be more practical. This allows you to goal customers as soon as they’ve left your web site and immediate them to return.
Case Research: In an earlier WPBeginner Insider article, we shared how we use push notifications to develop return visitors.
![SmashBalloon SmashBalloon](https://www.wpbeginner.com/wp-content/uploads/2020/12/smashballoon-website-680.png)
![SmashBalloon SmashBalloon](https://www.wpbeginner.com/wp-content/uploads/2020/12/smashballoon-website-680.png)
A video membership web site helps you construct a loyal following, which you’ll then ship to your social media accounts to spice up your followers.
Smash Balloon helps you convey your socials to your WordPress web site. We apply it to our neighborhood tab to showcase our X (previously Twitter) and YouTube posts. It additionally works with Instagram, TikTok, and Fb.
For extra particulars, you possibly can see our tutorial on find out how to add your social media feeds to WordPress.
4. All in One SEO for WordPress
![All in One SEO website All in One SEO website](https://www.wpbeginner.com/wp-content/uploads/2024/01/aioseo-website-680.png)
![All in One SEO website All in One SEO website](https://www.wpbeginner.com/wp-content/uploads/2024/01/aioseo-website-680.png)
All in One search engine optimisation for WordPress is the very best WordPress search engine optimisation plugin with probably the most complete search engine optimisation toolkit for WordPress web sites.
Other than the standard search engine optimisation instruments, it has superior XML sitemaps, a redirect supervisor, complete schema markup help, Hyperlink Assistant, search stats, and extra. (See extra AIOSEO options).
We use it throughout our whole web site, together with our video membership web site, to enhance our search engine optimisation and get extra visitors from search engines like google and yahoo.
Associated: Methods to double your search engine optimisation visitors in 6 months (with case research).
![MonsterInsights MonsterInsights](https://www.wpbeginner.com/wp-content/uploads/2024/01/monsterinsights-680-1.png)
![MonsterInsights MonsterInsights](https://www.wpbeginner.com/wp-content/uploads/2024/01/monsterinsights-680-1.png)
All of your advertising and marketing efforts must be correctly tracked to observe their success and make data-driven choices. In any other case, you received’t know in case your methods are literally serving to you get extra signups to your membership web site.
We use MonsterInsights for that. It’s the finest Google Analytics plugin for WordPress and helps you monitor web site guests. It helps you monitor conversions, which helps you to measure the success of your video membership web site, electronic mail types, touchdown pages, and extra.
MonsterInsights even means that you can monitor the shopper journey on membership web sites in case you are utilizing MemberPress. This allows you to see the steps that customers take to enroll in your video membership web site and use that data to get extra signups.
We hope this text helped you find out about utilizing membership web sites to develop your electronic mail record and what you are promoting. You might also need to see these confirmed tricks to develop what you are promoting on-line and our final information on find out how to make a membership web site.
Should you appreciated this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You too can discover us on Twitter and Facebook.
Leave a comment