The information that Google is shuttering Google Enterprise Profile web sites has made many customers ask us find out how to migrate their website to WordPress earlier than the service shuts down for good.

In March 2024, Google will probably be shutting down greater than 21.7 million web sites created with Google Enterprise Profiles. That is the most recent in a historical past of Google eradicating services and products.

Should you’re one of many customers who will probably be affected by this modification, then now could be the proper time to relocate your web site.

On this article, we’ll present you find out how to migrate a Google Enterprise Profile web site to WordPress.

Right here’s an summary of what we’ll cowl on this information. You’ll be able to click on the hyperlinks under to leap forward to your most well-liked part:

Why Migrate a Google Enterprise Profile Website to WordPress?

Once you create a Google Enterprise Profile, you get an choice so as to add a web site. Beforehand, if you happen to didn’t have a web site, Google would mean you can create a free single-page website immediately.

This fashion, customers trying up your model on a neighborhood search will see an in depth enterprise profile, together with a enterprise website, working hours, retailer areas, instructions, cellphone numbers, and extra.

Nonetheless, Google is shutting down Enterprise Profile websites in March 2024. As soon as the service closes, customers will probably be mechanically redirected to your Enterprise Profile web page.

Sadly, that redirection will solely work till June 10, 2024. Individuals visiting your website after this date will see a ‘web page not discovered’ error.

This will have a detrimental impact on your small business, as it’s going to look much less skilled. To not point out, prospects received’t be capable of view detailed details about your organization, merchandise, and companies.

Because of this, your conversions could drop, and you may find yourself shedding prospects to your rivals.

That’s why it’s essential emigrate your Google Enterprise Profile website to WordPress.

Why Select WordPress as a Platform for Your Web site?

WordPress is the preferred web site builder on this planet, because it powers greater than 43% of internet sites on the web.

The perfect half is that WordPress is free to make use of and open-source. By migrating your Google Enterprise Profile website to WordPress, you get extra management and suppleness.

For example, you get to personal all of your content material and don’t need to depend on a third-party platform. All you want is a internet hosting service and a website identify to get began.

With WordPress, you get a number of themes. This makes it very versatile, as you may create a easy 1-page WordPress web site or a whole on-line retailer. It additionally affords hundreds of plugins which assist add extra options and performance.

Apart from that, WordPress is Website positioning-friendly. What this implies is which you can simply optimize it for engines like google like Google. This helps appeal to customers to your web site and enhance conversion.

That mentioned, let’s take a look at how one can simply migrate your Enterprise Profile website to WordPress.

Step 1: Create a Backup of Google Enterprise Profile Website

Earlier than you may migrate your web site to WordPress, step one is to backup knowledge out of your Google My Enterprise website.

Word that Google Enterprise Profile doesn’t supply an export choice, so that you’ll have to obtain all the photographs, movies, and different media information manually.

To try this, merely open your Google Enterprise Profile web site after which right-click on the picture you wish to save.

After that, merely click on the ‘Save as’ choice and save the picture anyplace in your laptop.

Equally, you may merely copy the textual content in your web site and paste it right into a doc.

To start out, first spotlight the textual content in your web site after which hit the right-click button in your mouse. From right here, choose the ‘Copy’ button.

You can too use keyboard shortcuts to repeat the textual content. For example, you’ll have to hit ‘Ctrl + C’ on Home windows and ‘Command + C’ on Mac.

Subsequent, open a Notepad file, Google Docs, or a Microsoft Phrase doc and easily paste the content material out of your web site. You probably have hyperlinks within the textual content, it’s a good suggestion to make use of Google Docs or Microsoft Phrase as a result of they may maintain these within the pasted textual content.

You’ll be able to right-click anyplace on the doc and choose the ‘Paste’ choice. Or use the ‘Ctrl + V’ keyboard shortcut on Home windows and ‘Command + V’ on Mac to stick the textual content.

Since Enterprise Profile websites are small and single-page, downloading and copying your knowledge needs to be a fast course of.

Step 2: Selecting a Internet Internet hosting Platform for Your Website

Subsequent, you will have a internet hosting service to run a web site utilizing WordPress. Webhosting is the place all of your web site information are saved. You’ll be able to consider it as a home the place your website’s content material lives.

Whereas WordPress is free to obtain, you’ll have to subscribe to a platform like Bluehost to host the location

Often, internet hosting prices round $7.99 per thirty days (paid yearly), and area identify costs begin from $16.99 per 12 months, relying on the area extension. The associated fee to construct a WordPress website can go even increased if you would like a customized theme and extra options.

This is usually a important funding, contemplating it was free to create a web site utilizing Google Enterprise Profile.

Fortunately, Bluehost is providing an unique low cost for WPBeginner customers. You will get began for as little as $1.99 per thirty days and get a free area + SSL certificates.

Bluehost is among the finest internet hosting corporations within the business. It’s an formally advisable WordPress internet hosting supplier.

WPBeginner customers can get pleasure from as much as 61% off and get a 1-click WordPress set up. To start out, merely go to the Bluehost web site and click on the ‘Get Began Now’ button.

After that, you will have to pick out a internet hosting plan.

Merely click on the ‘Choose’ button to decide on a pricing plan. You’ll be able to choose the Fundamental or Selection Plus plans to get began, as they need to be appropriate for small enterprise web sites.

On the subsequent display screen, you will have to choose a website identify on your web site. A website identify is your website’s identify that customers will enter of their browsers (like wpbeginner.com or google.com).

Bluehost enables you to create a brand new area identify, or you should use an present area that you just personal.

Professional Tip: Should you need assistance selecting the correct identify, then attempt our free enterprise identify generator software. Merely enter phrases associated to your small business, and the software will generate a number of concepts on your area identify.

After selecting a reputation on your web site, you’ll have to fill in your account particulars and finalize the Bluehost bundle.

Bluehost will add additional choices to your bundle. We suggest unchecking all the extra choices as you’ll get monetary savings. Plus, you may at all times add them afterward if wanted.

Subsequent, you may add your fee particulars and full the acquisition.

As soon as that’s carried out, Bluehost will create your internet hosting account and e-mail you the login particulars.

Step 3: Set up and Set Up WordPress

Subsequent, you may log in to the Bluehost account to view the dashboard. From right here, you’ll be capable of handle your web site, get help, and set up WordPress.

The perfect half about utilizing Bluehost is that it mechanically installs WordPress for you.

You simply want to move to the ‘Web sites’ tab from the menu on the left. After that, merely click on the ‘Edit Website’ button.

This can open the WordPress dashboard, the place you may log in and begin including content material, customizing the design, and creating new pages.

Bluehost affords an AI-powered setup wizard that can information you thru the preliminary configuration. You’ll be able to merely comply with the on-screen directions to create a WordPress web site. You can too opt-out of the AI assistant.

You’ll be able to be taught extra by following our full information on find out how to set up WordPress.

Step 4: Add Content material From Enterprise Profile Website to WordPress

Now that your WordPress website is prepared, the subsequent step is to import content material from the Google Enterprise Profile website.

Since there isn’t any method to immediately import knowledge out of your Google My Enterprise website into WordPress, you’ll want so as to add content material manually.

You can begin by creating completely different pages on your web site, like an about us web page, a contact web page, and extra. Merely head to Pages within the WordPress dashboard and click on the ‘Add New Web page’ button.

Subsequent, you will have to enter content material that you just copied from the Google Enterprise Profile website within the content material editor.

To start out, enter a title on your web page on the high. After that, you may sort the textual content or just copy it from the file you created earlier and paste it into the content material editor.

Merely use the keyboard shortcut keys to repeat and paste the textual content. For Home windows, you’ll have to press ‘Ctrl + C’ to repeat and ‘Ctrl + V’ to stick. Should you’re utilizing Mac, then merely press ‘Command + V’ to repeat and ‘Command + V’ to stick.

WordPress additionally enables you to add photographs, movies, and different media information to your content material.

So as to add an image, you may click on the ‘+’ signal and add an Picture block in your content material. From right here, you’ll have to click on the ‘Media Library’ button.

A brand new popup window will open with the WordPress Media Library.

Subsequent, you may change to the ‘Add information’ tab after which click on the ‘Choose Recordsdata’ button.

Now, navaigate to the Google Enterprise Profile web site photographs you saved earlier and choose them.

As soon as they’re uploaded, you will notice them within the Media Library. Go forward and choose the picture you wish to add to your content material.

To be taught extra, please see our information on find out how to correctly add photographs in WordPress.

When you’re carried out, go forward and click on ‘Publish’ on the high of the web page. Merely repeat this step to create as many pages as you need on your web site.

Subsequent, you may add the content material to every of those pages that you just saved and copied out of your Google Enterprise Profile website.

We suggest that you just create a customized touchdown web page on your web site utilizing the block editor or a plugin like SeedProd.

SeedProd is one of the best WordPress theme and touchdown web page builder. It affords a drag-and-drop builder, pre-built templates, and plenty of customization choices.

You’ll be able to simply edit and management the looks of your website utilizing the plugin. Plus, there are completely different blocks so as to add to the design.

After creating pages, you may as well add new weblog posts to your small business web site. For extra particulars, please see our information on find out how to add a brand new put up in WordPress.

There are numerous subjects you may write about associated to your small business. These will be useful guides, listing articles, how-to tutorials that assist clarify find out how to use completely different options of your services and products, and extra.

Step 5: Optimizing Your Enterprise Website for Native Website positioning

After including content material out of your Google My Enterprise website to WordPress, you will have to optimize your website for native search outcomes. This fashion, individuals trying to find your small business can simply discover it on engines like google like Google.

A easy means of doing that’s by utilizing All in One SEO (AIOSEO). It’s the finest WordPress Website positioning plugin that helps optimize your web site for engines like google. It mechanically provides schema markup and helps configure native Website positioning settings with none technical information.

Schema markup is a particular code format that’s used in your website, and it tells engines like google additional details about your small business. For example, schema markup helps you present particulars like handle, opening hours, map location, and extra on Google search outcomes.

Word: To make use of the Native Website positioning characteristic in AIOSEO, you will have at the very least the Plus plan.

First, you will have to put in and activate the All in One SEO (AIOSEO) plugin. Should you need assistance, then please see our information on find out how to set up a WordPress plugin.

Upon activation, you will notice the AIOSEO setup wizard. Merely click on the ‘Let’s Get Began’ button and comply with the on-screen directions.

To be taught extra, please see our information on find out how to correctly arrange All in One Website positioning in WordPress.

Subsequent, you may go to All in One Website positioning » Native Website positioning from the WordPress dashboard and click on the ‘Activate Native Website positioning’ button.

Add Location and Enterprise Data

As soon as the Native Website positioning addon is lively, you may head to the ‘Location’ tab.

Right here, AIOSEO will ask when you have a number of enterprise areas. In that case, then merely click on the ‘A number of Location’ toggle to Sure.

To be taught extra, please see our information on find out how to add a number of areas schema for native enterprise in WordPress.

Subsequent, you may scroll down and enter your small business data. For example, you may present a reputation, brand, picture, handle, choose sort of enterprise, cellphone quantity, and extra.

Add Opening Hours for Your Enterprise

After that, head to the ‘Opening Hours’ tab and allow the choice.

Merely click on the ‘Present Opening Hours’ toggle to Sure.

Subsequent, you may scroll down and add your small business hours.

There’s additionally an choice the place you may present your small business is open 24/7.

Present Enterprise Location on Google Maps

AIOSEO additionally enables you to combine Google Maps and assist customers discover the place your small business is situated.

You are able to do that by going to the ‘Maps’ tab and getting into the Google Maps API key.

For extra particulars, please see our information on find out how to add Google Maps in WordPress.

Step 6: Replace Web site URL in Google Enterprise Profile

Now that your new WordPress web site is prepared, the subsequent step is to replace the hyperlink in Google Enterprise Profile.

You are able to do that by visiting your Enterprise Profile on Google. From right here, merely click on the ‘Edit Profile’ choice.

It is best to now see a brand new popup window open with your small business data.

Subsequent, you may navigate to the ‘Web site’ part and substitute the URL together with your new WordPress web site.

That’s it! You’ve efficiently migrated your Google Enterprise Profile web site to WordPress.

Now, customers who click on the ‘Web site’ hyperlink in your Enterprise Profile will land in your new WordPress web site.

Bonus: Set up WordPress Plugins to Get the Most of Your Website

The perfect half about utilizing WordPress is the plugins. You’ll be able to consider them as apps, and so they assist add extra options and performance to your website.

For example, there are plugins for creating backups, enhancing safety, boosting velocity and efficiency, beginning a web based retailer, and extra.

That mentioned, there are over 59,000 free and paid plugins that you should use. This will get overwhelming for brand new customers who don’t know which plugin to choose and set up.

That can assist you out, listed below are among the high plugins we suggest utilizing in your WordPress website:

• WPForms – It’s the finest kind builder for WordPress. You’ll be able to simply create several types of varieties and add them to your website. For instance, it enables you to create easy contact varieties, fee varieties, surveys, registration varieties, and extra.
• MonsterInsights – It’s the finest Analytics plugin for WordPress. You’ll be able to join Google Analytics to WordPress with out enhancing code utilizing MonsterInsights. Plus, it helps you learn how individuals behave in your website, the place they arrive from, which hyperlinks they click on, and uncover different helpful insights.
• OptinMonster – A robust conversion optimization and lead technology toolkit for WordPress. You’ll be able to create completely different campaigns to develop your e-mail listing, get extra leads, and improve gross sales.
• Duplicator – It’s the finest WordPress backup plugin. You’ll be able to create backups of your WordPress website and retailer them on the cloud. This fashion, you’ll have a recent copy to revive your website in case there’s a safety breach, or one thing goes mistaken.

For extra plugin suggestions, please see our full listing of must-have WordPress plugins for enterprise websites.

We hope this text helped you learn to migrate a Google Enterprise Profile web site to WordPress. You might also wish to see our information on find out how to create a free enterprise e-mail handle and simple methods to extend your weblog site visitors.

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