Trying to drive tons of site visitors to your website?
What if I informed you that you possibly can EASILY drive a whole lot if not hundreds of further repeat guests to your website… each month?
It would sound too good to be true, particularly when ‘dependable’ site visitors sources like search engine marketing site visitors are more and more getting risky… nevertheless it’s not!
A giant downside with most site visitors sources, like search engines like google and social media, is that you don’t have any management over how their algorithms work.
If you wish to drive a great deal of guests to your website constantly, you’ll must have full management over that site visitors supply.
Notice: This text is a part of our WPBeginner Insider collection, the place we speak in regards to the strategies we use to develop our enterprise.
![drive-10000-extra-site-visitors-a-month-in-post- drive-10000-extra-site-visitors-a-month-in-post-](https://www.wpbeginner.com/wp-content/uploads/2024/02/drive-10000-extra-site-visitors-a-month-in-post-.png)
Get Full Management Over a Site visitors Supply (& Drive Tons of Site visitors)
There are just a few alternative ways to construct a dependable site visitors supply to your website that you’ve got full management over. Listed below are just a few of them:
- Construct an electronic mail checklist
- Construct a cellular app
- Construct a subscriber checklist (reminiscent of push notifications)
Let’s study the professionals and cons of every technique. We’ll clarify why push notifications are the best technique to drive site visitors and the way we use them on WPBeginner to drive round 10k further web site guests a month.
1. Construct an electronic mail checklist
Constructing an electronic mail checklist might be the commonest technique for driving repeat guests to your website. Whereas some electronic mail advertising and marketing providers, like Fixed Contact, supply a 60-day free trial, ultimately, you’ll should pay no less than $12 a month.
Whereas we extremely suggest constructing an electronic mail checklist, it might not be the most effective guess if you happen to don’t have the price range or don’t desire spending time on writing and sending emails each now and again.
2. Construct a cellular app
Until you’re a juggernaut like Amazon or Fb, likelihood is your web site guests gained’t even use your app, not to mention hold them on their telephones for repeat visits.
Plus, constructing and managing a cellular app can take time and assets.
In case you want, listed here are 4 WordPress plugins that provide help to convert your website into an app.
3. Construct a subscriber checklist (reminiscent of push notifications)
That is the best and probably the most cost-effective technique to drive repeat site visitors to your web site.
Not like constructing an electronic mail checklist, it’s low-cost, and also you don’t even have to fret about writing prolonged messages reminiscent of emails to your subscribers.
The winner: Push notifications are the best but cost-effective resolution for driving repeat site visitors to your website. Since you’ve got full management over your ‘checklist,’ there isn’t a want to fret about site visitors volatility.
What Are Push Notifications?
Push notifications are customized messages with hyperlinks you can ship as notifications to customers’ net browsers. Customers can opt-in to obtain these push notifications from an internet site.
For instance, when your customer lands in your website, you possibly can ask them to subscribe to your push notifications with a modal popup. As soon as they subscribe, you possibly can ship them a brief message with a hyperlink to your website as a push notification.
![Push notification preview on desktop Push notification preview on desktop](https://www.wpbeginner.com/wp-content/uploads/2024/02/notificationpreview-macos.png)
![Push notification preview on desktop Push notification preview on desktop](https://www.wpbeginner.com/wp-content/uploads/2024/02/notificationpreview-macos.png)
When you’ve ever used a smartphone, what push notification seems like.
![Push notification preview on mobile devices Push notification preview on mobile devices](https://www.wpbeginner.com/wp-content/uploads/2024/02/notificationpreview-mobile.png)
![Push notification preview on mobile devices Push notification preview on mobile devices](https://www.wpbeginner.com/wp-content/uploads/2024/02/notificationpreview-mobile.png)
It’s a tiny message in your display prompting customers to go to an internet site or an app. These notifications could be custom-made and personalised, which makes them extremely efficient in driving site visitors.
To ship these push notifications, you possibly can join with a push notification service supplier.
These platforms make it simple to handle subscriptions, ship messages, and use automation and segmentation to personalize messages to your customers.
Why Use Push Notifications to Develop Site visitors?
Right this moment, it’s tougher than ever for entrepreneurs to get their messages throughout. There is just too a lot content material on the market competing to your viewers’s consideration.
Push notifications provide help to get the sting over the competitors. They work throughout all platforms and units. That’s why these focused customized messages could be extremely efficient in bringing customers again to your web site.
Listed below are among the major causes to make use of push notifications in your WordPress web site:
- Develop Subscribers With out Amassing Private Data – Not like electronic mail or SMS advertising and marketing, no private information is collected when opting in to push notifications. This might help with addressing rising privateness issues amongst web customers.
- Develop Your Subscribers Quicker – With a mean opt-in charge above 6%, push notifications boast a considerably larger engagement charge than different strategies. That is very true when you think about that the opt-in charge for electronic mail advertising and marketing sits at round 3%.
- Drive Repeat Site visitors to Your Web site – As a result of as much as 95% of first-time guests aren’t able to buy instantly, push notifications can nudge them in the direction of repeat visits and nearer to a buying determination.
- Greater Click on-By means of Price Than Emails – Push notifications have an average click rate of 28%, which is far larger than the 1-2% for emails. It is a more practical approach to seize person consideration and get folks again to your web site.
- Get an Prompt Response – Customers often don’t reply to emails for no less than 6.5 hours. Against this, push notifications usually get a right away response, capturing the person’s consideration on the spot.
- Simple to Setup and Handle – Simplicity is essential with push notifications, making them an accessible software for entrepreneurs with out superior technical know-how.
- The Most Reasonably priced Advertising Technique – Providing an economical different to conventional strategies, push notifications are a cheap alternative for companies of all sizes.
That being mentioned, let’s take a look at how we use push notifications on WPBeginner.
How We Use Push Notifications on WPBeginner
We use PushEngage. It’s the greatest push notification software program in the marketplace that enables us to simply interact and retain web site guests even after they’ve left our web site.
![PushEngage website PushEngage website](https://www.wpbeginner.com/wp-content/uploads/2024/02/pushengage-website-680.png)
![PushEngage website PushEngage website](https://www.wpbeginner.com/wp-content/uploads/2024/02/pushengage-website-680.png)
Listed below are among the causes for utilizing PushEngage:
- It’s easy to make use of and has an intuitive interface for creating and scheduling campaigns. That makes it appropriate for each specialists and novices alike.
- It provides highly effective segmentation and personalization choices. We will ship the fitting message to the fitting person on the proper time, making our push notification campaigns extraordinarily efficient.
- PushEngage provides a number of marketing campaign sorts, autoresponders, efficient retargeting, and extra. These instruments make push notifications extra partaking for the customers.
Wish to add it to your web site? We now have a step-by-step tutorial you can comply with so as to add push notifications to your WordPress web site.
At WPBeginner, person expertise is as necessary for us as getting extra site visitors. We additionally need our push notifications to achieve extra customers.
To summarize, we wish our notifications to be much less intrusive and extra environment friendly to make sure that we get higher engagement and ROI (return on funding) whereas offering useful info to our readers.
Listed below are the kinds of push notifications we use to attain this.
Two-Step Optin Notifications
There are two sorts of optin bins you possibly can add to your notifications. First, there may be the standard single-step optin, which is an efficient begin however simply dismissed by many customers.
Guests see this so usually from totally different websites that they turn into blind to it.
![Single step optin Single step optin](https://www.wpbeginner.com/wp-content/uploads/2024/02/single-step-optin.png)
![Single step optin Single step optin](https://www.wpbeginner.com/wp-content/uploads/2024/02/single-step-optin.png)
Main browsers like Safari and Chrome solely present two choices: Enable or Block. If customers click on Block, then you definately can not present them the optin popup once more until they reset their website settings. Customers hardly ever, if ever, do that.
Additionally, you can not customise the browser-based optins, which makes them virtually unusable.
The second kind is the two-step optin. These optins require a further step for customers to choose in, however they’re extremely customizable.
We use a customized optin by PushEngage to get customers’ consideration and supply a greater expertise for them.
![Safari style push notifcation optin Safari style push notifcation optin](https://www.wpbeginner.com/wp-content/uploads/2024/02/safari-style-push-notification-optin.png)
![Safari style push notifcation optin Safari style push notifcation optin](https://www.wpbeginner.com/wp-content/uploads/2024/02/safari-style-push-notification-optin.png)
This sort of optin popup is far much less intrusive. It permits customers to say no politely and permits us to ask them once more after a while.
It additionally permits customers to decide on segments they’re excited about, making the notifications extra helpful. They’ll select to obtain notifications about WordPress search engine marketing, eCommerce, or electronic mail advertising and marketing, for instance, however not plugins and themes.
As soon as the person has chosen the sorts of notifications they need, they are going to be proven the standard Enable or Block popup. Solely then, they’ll select to permit the notifications as a substitute of blindly clicking the block button by default.
Drip Autoresponders for New Customers
We additionally arrange autoresponders to welcome new customers with an onboarding collection of drip notifications.
Not like common autoresponders, a drip setup helps you to arrange a sequence of notifications that shall be robotically despatched to customers at pre-defined intervals.
![Creating a drip sequence Creating a drip sequence](https://www.wpbeginner.com/wp-content/uploads/2024/02/creating-drip-sequence.png)
![Creating a drip sequence Creating a drip sequence](https://www.wpbeginner.com/wp-content/uploads/2024/02/creating-drip-sequence.png)
We use this function to ship a collection of onboarding notifications designed to level new subscribers to the fitting assets on our web site.
Segmenting customers in the course of the opt-in course of permits us to ship extra focused personalised messages tailor-made to the person’s wants, making them extra related and fascinating.
These automated drip notifications assist customers uncover assets one message at a time. Sending them in intervals makes the knowledge simpler to eat.
We now have a tutorial on tips on how to arrange automated drip notifications, the place you possibly can be taught the entire course of step-by-step.
Broadcast Notifications
To drive site visitors, we ship broadcast notifications each different day in regards to the newest weblog posts printed on WPBeginner.
Broadcast notifications are handbook notifications you possibly can set as much as share information out of your web site. We schedule them to match our editorial calendar for the week.
![New push broadcast message New push broadcast message](https://www.wpbeginner.com/wp-content/uploads/2024/02/new-push-broadcast.png)
![New push broadcast message New push broadcast message](https://www.wpbeginner.com/wp-content/uploads/2024/02/new-push-broadcast.png)
These notifications enable customers to be notified a couple of new article that they’d in any other case miss.
These notifications have a excessive CTR and constantly deliver a major variety of return guests to our web site. In addition they be sure that our readers don’t miss out on the most recent information and useful info from our web site.
Broadcast push notifications enable us to customise the messages we ship customers about new articles. They aren’t too frequent and are extremely related to our customers, making them each sensible and helpful for our viewers.
Various Strategies for Push Notifications
Not all web sites are the identical, so your website might have totally different objectives and desires than WPBeginner.
Listed below are another kinds of push notifications that we’ve got used on our different websites.
RSS Auto-Push Campaigns
If establishing handbook broadcasts appears like an excessive amount of further work, then you possibly can automate your push notifications with RSS Auto Push.
It means that you can ship automated notifications for brand new articles as quickly as they’re printed by sourcing knowledge out of your RSS feed.
Customers who choose to obtain notifications are already excited about what you publish subsequent. Getting updates out of your website will assist readers keep updated. In any other case, these customers might should examine your website manually, which is a bit inconvenient.
Merely log in to your PushEngage account dashboard, go to the Marketing campaign » RSS Auto Push web page, and click on the ‘Create New Marketing campaign’ button.
![New RSS Auto Push campaign New RSS Auto Push campaign](https://www.wpbeginner.com/wp-content/uploads/2024/02/new-rss-auto-push-campaign.png)
![New RSS Auto Push campaign New RSS Auto Push campaign](https://www.wpbeginner.com/wp-content/uploads/2024/02/new-rss-auto-push-campaign.png)
Subsequent, you must enter your weblog’s RSS feed handle and select the time and interval whenever you wish to ship the message.
You possibly can select both ‘At Fastened Interval’ or ‘Specify Day and Time’.
![Set up RSS auto push Set up RSS auto push](https://www.wpbeginner.com/wp-content/uploads/2024/02/setup-rss-auto-push.png)
![Set up RSS auto push Set up RSS auto push](https://www.wpbeginner.com/wp-content/uploads/2024/02/setup-rss-auto-push.png)
Optionally, you possibly can select what number of newest objects out of your feed to ship and their intervals. Underneath the superior choices, you’ll be able to customise the notification settings like character restrict, picture, massive picture, or extra.
Through the use of highly effective headlines and fascinating content material, you possibly can enhance the click-through charge of those push messages.
As soon as completed, don’t overlook to activate your Auto Push marketing campaign.
Triggered Automated Push Notifications
Other than drip and RSS feed, you additionally get entry to a bunch of automation choices with PushEngage.
These can be utilized to ship automated however personalised customized messages primarily based on the person exercise in your web site. This personalization makes them extra related and fascinating to your readers, resulting in a more practical marketing campaign.
Yow will discover these automation choices in your PushEngage dashboard by going to Marketing campaign » Triggered Campaigns.
![Triggered campaigns Triggered campaigns](https://www.wpbeginner.com/wp-content/uploads/2024/02/triggered-campaigns.png)
![Triggered campaigns Triggered campaigns](https://www.wpbeginner.com/wp-content/uploads/2024/02/triggered-campaigns.png)
As an illustration, if you happen to run a web based retailer, then you definately doubtless battle with the problem of deserted carts. In accordance with our analysis, the common cart abandonment charge final 12 months was a whopping 70.19%.
Fortunately, you need to use push notifications to get abandoning customers again to your retailer to finish their purchases.
You simply must click on ‘Create’ below the Cart Abandonment marketing campaign. PushEngage will then robotically fill in necessary info just like the product title, URL, picture, and huge picture, utilizing dynamic tags.
![Cart abandonment push notification Cart abandonment push notification](https://www.wpbeginner.com/wp-content/uploads/2024/02/cart-abandonment-campaign.png)
![Cart abandonment push notification Cart abandonment push notification](https://www.wpbeginner.com/wp-content/uploads/2024/02/cart-abandonment-campaign.png)
You possibly can then customise the notification message, select when to ship the notification, and extra.
Associated: Study extra methods to get well deserted cart gross sales.
Push Notifications vs. Electronic mail Advertising – Which Do We Advocate?
At WPBeginner, we use each electronic mail advertising and marketing and push notifications to develop site visitors and produce again customers to our web site.
In reality, in a earlier WPBeginner Insider column, we confirmed all of the strategies we use to develop our electronic mail checklist.
As a marketer, each these instruments present alternative ways to achieve your viewers. As a substitute of simply selecting one, we suggest utilizing each of them collectively.
Whereas electronic mail advertising and marketing works effectively for transactional content material, push notifications outperform emails in terms of simple subscriptions, urgency, larger click-through charges, and personalization choices.
For an in depth dialogue on this matter, you possibly can see our comparability of push notifications vs. electronic mail with execs and cons and use-case eventualities for each platforms.
We hope this text helped you be taught in regards to the push notification methods we use at WPBeginner. You may additionally wish to see our tutorial on tips on how to use electronic mail advertising and marketing automation or find out about creating automated workflows in WordPress for on a regular basis web site admin duties.
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