Are you questioning what methods your rivals are utilizing to develop their natural site visitors?
Doing an web optimization competitor evaluation can uncover a world of knowledge. As an alternative of guessing which key phrases to focus on or hyperlinks to construct, you possibly can see what your competitors is doing and use that data to enhance your web site’s web optimization.
On this article, we’ll present you easy methods to do an web optimization competitor evaluation in WordPress.
![How to do SEO competitor analysis in WordPress How to do SEO competitor analysis in WordPress](https://www.wpbeginner.com/wp-content/uploads/2021/12/how-to-do-seo-competitor-analysis-in-wordpress.png)
Why Ought to You Carry out an web optimization Competitor Evaluation?
Getting your WordPress web optimization technique proper might be difficult, particularly if you happen to don’t know which sort of content material to create, which search phrases to give attention to, and which backlinks to construct.
That is the place taking a look at what your rivals are doing may help you out.
By performing a competitor evaluation, you possibly can see what’s working for others and the way they entice natural guests to their web sites.
Constructing on the success of those methods, you possibly can develop your individual WordPress web site’s natural site visitors and outrank your rivals for various key phrases.
There are a number of methods to carry out a competitor evaluation. For instance, you need to use a WordPress plugin like All in One web optimization (AIOSEO) to do an web optimization competitor evaluation inside your WordPress dashboard or use an web optimization device.
We are going to cowl each these strategies in our information, and you need to use the hyperlinks beneath to leap forward to the part you favor:
Video Tutorial
If you happen to’d want written directions, then simply maintain studying.
Technique 1: Carry out an web optimization Competitor Evaluation Utilizing AIOSEO (Really useful)
The best technique to do an web optimization competitor evaluation in WordPress is by utilizing the All in One SEO (AIOSEO) plugin. It’s the greatest web optimization device for WordPress and is trusted by over 3 million companies.
AIOSEO makes it tremendous simple to optimize your web site for serps with no need to rent an knowledgeable or any technical information. The plugin provides an web optimization Evaluation device that you need to use to establish what your rivals are doing to develop their natural site visitors.
You may learn our full AIOSEO assessment for extra particulars.
For this tutorial, we might be utilizing the AIOSEO free version, because it consists of the web optimization Evaluation device. There’s additionally a premium version of AIOSEO that gives extra options like sitemap instruments, redirection supervisor, schema markup, robots.txt editor, and extra.
The very first thing you will have to do is set up and activate the AIOSEO plugin in your web site. For extra particulars, please observe our information on easy methods to set up a WordPress plugin.
Upon activation, the plugin will mechanically launch its setup wizard. You may go forward and click on the ‘Let’s Get Began’ button to proceed.
![All in One SEO set up wizard AIOSEO Setup Wizard](https://www.wpbeginner.com/wp-content/uploads/2021/02/aioseosetupwizard.png)
![All in One SEO set up wizard AIOSEO Setup Wizard](https://www.wpbeginner.com/wp-content/uploads/2021/02/aioseosetupwizard.png)
For detailed directions on AIOSEO setup, please consult with our tutorial on easy methods to arrange All in One web optimization for WordPress.
Subsequent, you possibly can head over to All in One web optimization » web optimization Evaluation out of your WordPress dashboard after which go to the ‘Analyze Competitor Website’ tab.
After that, you possibly can enter the URL of your competitor’s web site and click on the ‘Analyze’ button.
![AIOSEO Analyze Competitor Site Competitor analysis in AIOSEO for WordPress](https://www.wpbeginner.com/wp-content/uploads/2021/02/aioseoanalyzecompetitorsite.png)
![AIOSEO Analyze Competitor Site Competitor analysis in AIOSEO for WordPress](https://www.wpbeginner.com/wp-content/uploads/2021/02/aioseoanalyzecompetitorsite.png)
AIOSEO will present you an general rating of your competitor’s web site together with a preview of the meta title and meta description that seems within the search outcomes.
You may also view the key phrases your competitor is focusing on on their web site. This data is useful, as you may get clues about completely different search phrases to focus by yourself web site and enhance your rankings.
![Competitor Site Score View score of competitor analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/view-score-of-competitor-analysis.png)
![Competitor Site Score View score of competitor analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/view-score-of-competitor-analysis.png)
Subsequent, AIOSEO will analyze your competitor’s web site in response to completely different parameters. It’s going to spotlight important points together with issues which can be working effectively on their web site.
You can begin with the ‘Primary web optimization’ part to view the web optimization title and meta description together with their character lengths.
The plugin additionally exhibits the key phrases used within the meta tags, H1 and H2 heading tags, whether or not your competitor makes use of picture alt attributes, and the entire variety of inside and exterior hyperlinks discovered on the web page.
![Basic SEO Competitor Analysis Basic SEO analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/basic-seo-analysis.png)
![Basic SEO Competitor Analysis Basic SEO analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/basic-seo-analysis.png)
Now, utilizing the information from the Primary web optimization part, you possibly can evaluate it together with your web site and discover areas for enhancing your rankings and natural site visitors.
For instance, you may see that your competitor has lacking picture alt attributes. Picture alt textual content helps serps perceive photos and rank them within the picture search outcomes.
You may capitalize on this chance and use alt attributes to optimize photos by yourself web site. This manner, you possibly can entice extra guests by grabbing high rankings within the picture search outcomes.
After that, you possibly can scroll all the way down to the ‘Superior web optimization’ part.
Below this part, you will discover out if a competitor makes use of a canonical hyperlink tag, if a web page incorporates any noindex headers or meta tags, and if the www and non-www variations of the URL redirect to the identical web site.
![Advanced SEO section Advanced SEO analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/advanced-seo-analysis.png)
![Advanced SEO section Advanced SEO analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/advanced-seo-analysis.png)
In addition to that, AIOSEO may also present whether or not your competitor is utilizing a robots.txt file to enhance their web site’s crawling and indexing or utilizing schema markup to show further data within the search outcomes.
By evaluating your web site to those components, you will discover out which areas to give attention to and outrank your competitor.
Subsequent, go forward and look at the ‘Efficiency’ part within the AIOSEO web optimization Evaluation device. Right here, the plugin will analyze your competitor and present what they’re doing to hurry up their web site or eCommerce retailer.
![Performance competitor analysis Performance SEO analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/performance-seo-analysis.png)
![Performance competitor analysis Performance SEO analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/performance-seo-analysis.png)
Your web site pace is important for web optimization success. That’s as a result of Google makes use of web page load time as a rating issue. So, if you may make your web site load faster than your competitor, then you possibly can acquire a big benefit when it comes to search engine rankings.
For extra recommendations on easy methods to pace up your web site, take a look at our information to spice up WordPress pace and efficiency.
Lastly, you possibly can view the ‘Safety’ part in AIOSEO.
![Security parameters for competitor analysis Security analysis SEO](https://www.wpbeginner.com/wp-content/uploads/2021/12/security-analysis-seo.png)
![Security parameters for competitor analysis Security analysis SEO](https://www.wpbeginner.com/wp-content/uploads/2021/12/security-analysis-seo.png)
Below this part, the plugin checks if the competitor has disabled listing listings on the server. This setting can defend your delicate data from falling into the fingers of malicious hackers.
You may undergo our information on WordPress safety for extra ideas and tips to safe your web site and acquire a aggressive benefit.
In addition to that, AIOSEO may also analyze your competitor and search for malware that Google would flag. If Google detects that your web site has malware or dangerous packages, then it could decrease your search engine rankings.
One other vital factor that the plugin checks is that if your competitor is utilizing HTTPS. Serps give precedence to websites that use HTTPS over websites utilizing HTTP.
In case you are nonetheless utilizing HTTP, then take a look at our information on easy methods to get a free SSL certificates to your WordPress web site.
Lastly, upon getting checked out all of those components in your competitor’s web site, we suggest operating a full web optimization audit by yourself web site. This may make sure that you haven’t missed something and that you’re optimizing your content material to its full extent.
Technique 2: Carry out an web optimization Competitor Evaluation Utilizing Semrush (Superior)
One other means you possibly can conduct web optimization competitor evaluation is by utilizing an web optimization device like Semrush.
It’s one of the common web optimization checker and web site analyzer instruments available on the market and is utilized by web optimization consultants, bloggers, entrepreneurs, on-line retailer house owners, and companies of all sizes.
Semrush provides a robust competitor evaluation device that helps you uncover key phrases the competitors is utilizing, their backlinks, high content material, and rather more.
You can begin by heading to the ‘Area Overview’ part beneath Aggressive Analysis within the menu in your left. After that, merely enter the URL of your competitor and click on the ‘Search’ button.
![Domain overview in Semrush Domain overview Semrush](https://www.wpbeginner.com/wp-content/uploads/2021/12/domain-overview-semrush.png)
![Domain overview in Semrush Domain overview Semrush](https://www.wpbeginner.com/wp-content/uploads/2021/12/domain-overview-semrush.png)
Semrush will now provide you with an outline of your competitor’s web site. You may view its authority rating, natural search site visitors for the present month, paid search site visitors, backlinks, and extra.
It’s going to additionally present you which of them nation contributes to probably the most vital site visitors share, together with a month-to-month breakdown of natural site visitors.
![Domain stats in Semrush Enter competitor URL in domain overview](https://www.wpbeginner.com/wp-content/uploads/2021/12/enter-competitor-url-in-domain-overview.png)
![Domain stats in Semrush Enter competitor URL in domain overview](https://www.wpbeginner.com/wp-content/uploads/2021/12/enter-competitor-url-in-domain-overview.png)
In addition to that, you can even view different experiences within the Area Overview part, such because the variety of SERP (search engine outcomes web page) options, high natural key phrases, natural place distribution, important natural rivals, high paid key phrases, and rather more.
The very best factor about utilizing Semrush is that it allows you to view every of those experiences in additional element so to get insights into your competitor’s web optimization methods.
As an illustration, you need to use the Area Overview report back to see how your competitor is acting at a look. Utilizing the knowledge from these experiences, you possibly can set objectives to your web site and establish areas for enchancment.
For extra detailed evaluation, you possibly can go to the ‘Site visitors Analytics’ part from the menu in your left. On this part, Semrush offers you an in depth breakdown of your competitor’s site visitors sources.
To begin, view the entire visits, distinctive guests, buy conversion, pages per go to, common go to period, and bounce charge.
![Traffic analytics for your competitor Traffic analytics report](https://www.wpbeginner.com/wp-content/uploads/2021/12/traffic-analytics-report.png)
![Traffic analytics for your competitor Traffic analytics report](https://www.wpbeginner.com/wp-content/uploads/2021/12/traffic-analytics-report.png)
If you happen to scroll down, then you possibly can establish the highest site visitors sources and see which supply attracts a variety of guests.
For instance, if the competitor is getting many customers from social media and also you aren’t, then you possibly can search for methods to spice up site visitors from social platforms.
![Traffic sources in Semrush Traffic by channel report](https://www.wpbeginner.com/wp-content/uploads/2021/12/traffic-by-channel-report.png)
![Traffic sources in Semrush Traffic by channel report](https://www.wpbeginner.com/wp-content/uploads/2021/12/traffic-by-channel-report.png)
After that, you possibly can head over to the ‘Natural Analysis’ part from the menu in your left.
On this part, you possibly can uncover your competitor’s high key phrases, place adjustments, high pages, search engine outcomes web page (SERP) options like featured snippets, and extra.
![Organic research Organic research report](https://www.wpbeginner.com/wp-content/uploads/2021/12/organic-research-report.png)
![Organic research Organic research report](https://www.wpbeginner.com/wp-content/uploads/2021/12/organic-research-report.png)
You may view the High Natural Key phrases to see which search phrases customers are utilizing to search out your competitor’s web site.
Semrush additionally exhibits the place of the search time period, its search intent, whether or not the key phrase is informational or transactional, complete quantity, and extra.
Now, that is extraordinarily helpful data for enhancing your WordPress web optimization. It helps you discover new key phrases to focus on in your web site, establish alternatives to seize SERP options, and give you new content material concepts.
As an illustration, you get to see a very powerful pages that drive probably the most natural site visitors to your competitor. After you have recognized them, you possibly can then cowl comparable subjects by yourself web site.
![Top keywords reports Organic keyword positions](https://www.wpbeginner.com/wp-content/uploads/2021/12/organic-keyword-positions.png)
![Top keywords reports Organic keyword positions](https://www.wpbeginner.com/wp-content/uploads/2021/12/organic-keyword-positions.png)
Subsequent, you possibly can head over to the Key phrase Hole part from the menu in your left and get extra insights concerning the search phrases utilized by your rivals.
Semrush lets you enter as much as 5 domains within the Key phrase Hole device. You can begin by coming into your web site and your competitor’s web sites, deciding on the ‘Natural key phrases’ choice, after which clicking the ‘Evaluate’ button.
![Keyword gap tool in Semrush Keyword gap tool](https://www.wpbeginner.com/wp-content/uploads/2021/12/keyword-gap-tool.png)
![Keyword gap tool in Semrush Keyword gap tool](https://www.wpbeginner.com/wp-content/uploads/2021/12/keyword-gap-tool.png)
After that, Semrush will present a listing of key phrases which can be shared between you and your rivals. The important thing right here is to take a look at the ‘Lacking’ key phrases report.
These are search phrases which can be lacking out of your web site however are being utilized by your competitor. They supply a wonderful alternative to search out new key phrases to make use of in your web site and develop your natural site visitors.
![Missing keywords to target Keyword gap report](https://www.wpbeginner.com/wp-content/uploads/2021/12/keyword-gap-report.png)
![Missing keywords to target Keyword gap report](https://www.wpbeginner.com/wp-content/uploads/2021/12/keyword-gap-report.png)
Apart from key phrases, you can even establish backlinks utilizing Semrush. Backlinks or referring domains are an vital Google rating issue, and so they present a vote of confidence to your web site.
Since backlinks positively influence your web site’s web optimization, it’s vital to search out out the place your rivals are getting their backlinks from. Then, utilizing the information, you can even attempt to get extra backlinks to your personal web site.
To begin, you possibly can go to the ‘Backlink Hole’ part, enter as much as 5 competitor web sites, after which click on the ‘Discover prospects’ button.
![Backlink gap tool in Semrush Backlink gap analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/backlink-gap-analysis.png)
![Backlink gap tool in Semrush Backlink gap analysis](https://www.wpbeginner.com/wp-content/uploads/2021/12/backlink-gap-analysis.png)
Semrush will present a listing of referring domains which can be linking to your rivals. Subsequent, you possibly can choose a competitor from the ‘Prospects for area’ dropdown menu.
After that, you possibly can filter the referring domains by greatest, weak, sturdy, shared, and distinctive. To uncover backlinks that solely level to your competitor and never you, go forward and choose the ‘Greatest’ choice.
This manner, you will see that new alternatives to get extra backlinks to your web site and increase your key phrase rankings.
One other means you need to use Semrush to seize backlinks out of your rivals is by searching for misplaced hyperlinks.
Merely go to the ‘Backlink Analytics’ part from the menu in your left. Then, enter the web site URL of your competitor and click on the ‘Analyze’ button.
![Backlink analytics section Backlink analytics Semrush](https://www.wpbeginner.com/wp-content/uploads/2021/12/backlink-analytics-semrush.png)
![Backlink analytics section Backlink analytics Semrush](https://www.wpbeginner.com/wp-content/uploads/2021/12/backlink-analytics-semrush.png)
Subsequent, you possibly can go to the ‘Backlinks’ tab and choose ‘Misplaced’ from the obtainable filters. Semrush will show all of the backlinks of your competitor that not exist.
This supplies an amazing alternative so that you can get extra backlinks. You may pitch your individual weblog put up or touchdown web page to switch the misplaced backlink to the referring web site.
![Look for lost backlinks View lost backlinks in Semrush](https://www.wpbeginner.com/wp-content/uploads/2021/12/view-lost-backlinks-in-semrush.png)
![Look for lost backlinks View lost backlinks in Semrush](https://www.wpbeginner.com/wp-content/uploads/2021/12/view-lost-backlinks-in-semrush.png)
Tip: In case you are searching for a straightforward, free device to study extra about your competitor’s key phrase technique, then you can even use WPBeginner’s Key phrase Density Checker.
Merely enter a URL or content material into the Key phrase Density Checker device, and it’ll inform you what key phrases your rivals are optimizing for.
Knowledgeable Guides on WordPress web optimization
Now that you understand how to carry out an web optimization competitor evaluation, you could wish to see a few of our different guides on WordPress web optimization:
We hope this text helped you learn to do an web optimization competitor evaluation in WordPress. You may additionally wish to see our information on easy methods to transfer WordPress from HTTP to HTTPS or our knowledgeable picks for the most effective managed WordPress internet hosting.
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