Are you trying so as to add push notifications to your web site?
Net push notifications are probably the greatest methods to enhance site visitors, engagement, and gross sales. They provide real-time communication on to your customers’ units.
No have to open emails or messages; only a popup with all the required data. Net push notifications are straightforward to make use of, reasonably priced, and seize customers’ consideration with out distracting them.
On this article, we’ll examine two of the perfect push notification plugins: PushEngage vs OneSignal. We’ll have a look at their pricing, options, and the best way to use their internet push alert characteristic.
PushEngage is the perfect push notification plugin as a result of it’s filled with sensible options and is simple to make use of.
Actually, you don’t want to have any coding expertise to make use of it. With PushEngage, you may arrange several types of internet notifications, comparable to new weblog alerts, product bulletins, cart abandonment, triggered campaigns, and extra.
You may as well use PushEngage to show social proof to your web site guests, serving to you enhance search engine optimization, conversions and gross sales. This additionally means it might probably enable you to achieve the belief of first-time guests.
In consequence, PushEngage is nice for eCommerce shops, SaaS corporations, bloggers, and small companies that wish to degree the enjoying subject.
This advertising and marketing software may also help you ship internet push notifications in a simple and handy method. Your customers don’t have to open your web site or be related to the web. They are going to obtain the notification as quickly as they’re on-line.
This WordPress plugin also can ship cellular and iOS push notifications, making it nice for cross-channel communication.
OneSignal is a well-liked internet push notification plugin that additionally helps cellular push notifications, e-mail, and in-app messaging. This makes it a extra full cross-channel communication plugin, permitting you to scale back plugin dependency and guarantee your web site doesn’t bloat up.
You’ll be able to rapidly personalize the notifications with dynamic content material and user-specific data.
In contrast to PushEngage, which focuses on user-friendliness, OneSignal is a extra developer-focused platform with a wider vary of integrations and customization choices. In case a local software connection isn’t out there, OneSignal comes with API entry for customized integrations and superior use circumstances.
“This push notification platform is designed to deal with excessive volumes of notifications, making it appropriate for big corporations and apps with massive person bases.
This additionally makes it a sensible choice for companies needing a scalable resolution.
In case you are in search of extra choices, here’s a listing of the 8 finest push notification instruments and software program.
PushEngage Vs. OneSignal: Which is Higher?
Now that you’ve a greater understanding of those two internet push notification plugins let’s dive into the comparability article.
We’ve got divided this text into a number of sections so to rapidly navigate via it. Simply click on on a hyperlink beneath to leap to that part.
Set up & Set Up
PushEngage
One of many issues we actually favored about PushEngage is how straightforward it’s to put in and arrange. First, it presents totally different plans, guaranteeing that everybody finds a bundle inside their finances. You additionally get a free plan to check out this push plugin earlier than making a purchase order.
To get began, head to your WordPress plugin repository and seek for “PushEngage.” Then, set up and activate it as you’d some other plugin. You may as well go to the plugin’s official website and buy a premium plan.
When you’ve got points with this, try this text on the best way to set up a plugin.
As soon as you put in the plugin, you can be redirected to a web page the place you may “Join Your Web site” or “Launch Set Up Wizard.”
Each these choices will stroll you thru the setup course of, permitting you to rapidly create your first push notification marketing campaign.
When you choose Join Your Web site, PushEngage will take you to a web page the place you may both “Connect with an Present Account” or “Declare a Free Account.” Choose “Declare a Free Account” if it’s your first time utilizing this software.
You’ll be able to create an account by manually getting into your e-mail and particulars. You may as well enroll utilizing your Google account or Shopify, which supplies you loads of flexibility.
Subsequent, choose your trade from a dropdown menu and enter your organization measurement. Under this, enter your bank card data, even if you’re utilizing the free model of the plugin.
Whereas including bank card data on a free account can discourage some, it helps cut back fraud and ensures an excellent person expertise.
And identical to that, you may have efficiently put in and arrange PushEngage. On the following web page, you may Create a brand new Marketing campaign, go to Auto Push Settings or the PushEngage Dashboard.
OneSignal
Now to put in and arrange OneSignal, you’ll undergo a really comparable course of as with PushEngage.
First, go to your WordPress repository, seek for “OneSignal,” and set up and activate it such as you would some other plugin.
After this, go to the brand new menu choice in your WordPress dashboard known as “OneSignal,” which is able to open a web page with two tabs, “Setup” and “Configuration.”
Go to “Setup,” the place you’ll create a OneSignal account first. You’ll be able to enroll manually with OneSignal by including your e-mail and password, identical to PushEgange.
However, it’s also possible to enroll utilizing your Google, Fb, or GitHub account. This offers you extra flexibility to decide on the strategy that’s most handy for you.
As soon as that is achieved, present all of the required private and web site data and title your first app or web site.
You’ll then be redirected to the Fast Begin Information, the place you can begin configuring the plugin.
Right here, choose “Set Up Messaging Channels in your App” to develop the choices. Then, choose the messaging channel you wish to create. For this instance, we chosen “Push Notifications.”
After this, choose the kind of push notification you wish to arrange from the tabs. Right here, we chosen “Net” for our instance.
On the following web page, choose the kind of web site integration you need from Typical Web site, WordPress Plugin or Web site Builder, or Customized Code. For this comparability, we went with the WordPress plugin, as that is additionally the simplest approach to arrange OneSignal.
Comply with this up by choosing the kind of builder you wish to use. As soon as you choose WordPress from the tabs, enter your web site URL and Web site Identify. You even have the choice to add a Default URL push notification icon and activate Auto Resubscribe with toggle buttons.
If you end up proud of the settings, hit Save.
On the following web page, copy the App API and Safari Net ID if you wish to show the push notification on iOS as effectively.
Lastly, return to the OneSignal menu choice in your WordPress dashboard and choose Configuration. Within the textual content bars offered, paste the keys you copied out of your OneSignal account, scroll to the button, and hit Save.
Congratulations! Now you can set up and arrange OneSignal.
Set up & Set Up Winner: PushEngage
PushEngage is tremendous straightforward to put in and arrange. Plus, a lot of the setup processes are achieved in your WordPress dashboard, so you’ll not want to modify between totally different platforms. It automates a lot of the course of for you guaranteeing even in case you have no expertise organising plugins, you are able to do it your self.
For instance, it routinely provides the software’s API code once you join your PushEngage account to WordPress.
However, OneSignal has an extended course of, as you have to to pick your web site builder, set messaging channels, and extra. There’s a variety of back-and-forth between your WordPress dashboard and OneSignal account, which could be complicated for newcomers.
Due to this, PushEngage is the clear winner in the case of set up and setup.
Customization
PushEngage
After putting in PushEngage, there are a variety of customization choices you may set as much as make it handy for you, your staff, and your customers.
To customise PushEngage, go to PushEngage » Settings in your WordPress dashboard. Then, begin with the Web site Particulars tab, the place you may rapidly activate Geolocation with a toggle button.
This may assist with geotargeting, permitting you to ship internet push notifications in response to a person’s location and time zone, making their expertise extra customized.
Then transfer to the Auto Push Settings tab. Use the Toggle button to activate “Auto Push,” which permits PushEngage to ship a notification once you edit or publish a brand new put up.
Right here, it’s also possible to set whether or not the plugin ought to use the featured picture from the put up as a big picture and activate multi-button notifications.
So as to add to this, you may determine if you wish to have an computerized notification for posts, pages, or each. Lastly, choose if you wish to use the featured picture or the positioning icon for the notification’s massive picture.
Within the Default Settings tab, set the “Fallback Notification” choice.
That is an alert PushEngage sends when a push notification to a person fails. You’ll be able to set the title, message, and URL of the fallback notification to direct the person to the following steps. You may as well customise the message to elucidate that the push notification failed, enhancing person expertise.
Under this, it’s also possible to add Fallback Attributes when the browser is unable to fetch the subscriber’s nation or metropolis. This ensures that the message is extra customized even when PushEngage can not detect their location.
With PushEngage, you may set the “Default Expiry” for notifications. Which means the notification will solely expire if the person stays offline for the desired period of time you might be set.
Though most customizations for this plugin are made in WordPress, that you must entry the PushEngage dashboard for person administration.
However don’t worry—PushEngage makes person administration simply as straightforward.
All you must do is go to your PushEngage account and choose the dropdown menu below your profile. After this, choose “Person Administration,” and create or take away customers.
By the Account Permissions tab, it’s also possible to use checkboxes to grant totally different individuals permission to learn or write. These permissions embrace Billing Administration, Web site Administration, Person Administration, and Writer.
Now, if you wish to customise the designs of your push notifications optin popups, you need to use both your WordPress dashboard or your PushEngage account.
Each of those choices have the same interface which means you’ll not expertise a studying curve.
To get began with the WordPress technique, go to PushEngage » Designs. Then, from the tabs on this web page, choose “Popup Modals.”
Right here, choose the kind of optin popup you wish to use from Glossy Choose-in Field, Safar Model Field, Bell Positioned Bar, Floating Bar, Push Single Step Choose-in, and Massive Safari Model Field.
Once you hover over any of those optin choices, you will notice the Preview and Edit Popup buttons. When you choose this feature, you may preview the popup within the cellular or desktop views.
The preview window will seem as a popup on the identical web page, making it handy so that you can rapidly verify whether it is best for you. This ensures you may have the whole person expertise out of your person’s viewpoint.
When you choose “Edit Popup,” you can be redirected to your PushEngage account, the place you may edit it on both Cell or Desktop view.
Right here, first add the Message, Web site Identify, and Permit Button Label. You’ll be able to customise these texts to make them extra customized to your viewers or go away the placeholder textual content.
Subsequent, customise the colours of the Background, the Permit button, and the Shut Icon. You should utilize a shade chart or shade code, whichever is simpler for you. After this, set the place of the optin popup by merely clicking the choices displayed.
Under this, activate the totally different performance utilizing toggle buttons. These embrace choices to allow :
- Choose-in Subscription Guidelines
- Subscription Overlay
- Reminder Immediate
The very best factor about PushEngage is you need to use the preview display screen subsequent to those choices to see how the optin popup develops in real-time. As soon as you might be proud of the outcomes, choose the “Take a look at PopUp” button to see the way it will seem from a person’s viewpoint.
Lastly, “Save And Select Show Choices” to maneuver to the following step.
On the following web page, it’s also possible to edit the optin popup for cellular and Desktop. You’ll be able to set the popup to look after a delay or scroll.
If you choose Delay, set the period of time in seconds PushEngage ought to wait earlier than displaying the popup. For Scroll, you’ll set the scroll proportion as a substitute.
Then comply with this by setting “Cookie Length.”
When a person closes the optin popup, this setting will present it to the person once more after a specified time. This automates the method and ensures you don’t ship the person too many notifications.
So as to add to this, it’s also possible to “Edit Subscription Administration Widget.”
You’ll not expertise a studying curve as this edit web page seems to be the identical because the Popup Modals enhancing web page. This lets you comply with the identical steps.
OneSignal
For OneSignal, a lot of the customization options are additionally made in WordPress. In your WordPress dashboard, go to OneSignal » Configurations and scroll till you see “Despatched Notification Settings.”
Right here, you’ll use toggle buttons to set whether or not OneSignal ought to use the put up’s featured picture and whether or not it ought to use the put up’s featured picture for Chrome’s massive notification picture.
Under this, set the period of the notification. You’ll be able to both determine to have it on till the person closes it, have it on Mac OS, or swap it on for all units.
After this, use a toggle button to arrange an computerized immediate for brand new customers to enroll in your push notifications. This push alert will seem earlier than they’re proven the native browser immediate, rising the probabilities that your customers will change into subscribers.
Subsequent, use toggle buttons to customise the next:
- Allow the Subscription Bell
- Present the Subscription Bell after customers have subscribed
- Customise the Subscription Bell textual content
- Present the OneSignal emblem on the Subscription Bell dialog
- Customise the Subscription Bell offset place
- Customise the Subscription Bell theme colours
Nonetheless, on the identical web page, OneSignal lets you personalize the scale, place, and theme of the push notification with a dropdown menu.
With OneSignal, it’s also possible to present a personalized message when somebody unsubscribes, blocks, or subscribes. So as to add to this, it’s also possible to add a message for brand new subscribers and subscribers.
All these fields could be personalized in order that they embrace a message that’s extra customized in your viewers.
Like PushEngage, OneSignal lets you routinely ship out a push notification once you create a brand new put up.
However on this case, you’ll use a toggle button to allow the plugin to ship a push notification once you create a put up with the native WordPress Editor. You may as well automate a brand new push alert once you publish a put up from a third-party WordPress web page builder plugin.
Like PushEngage, you have to to log into your OneSignal account for person administration.
In your OneSignal dashboard, first, choose the app or web site to open its menu choices on the left. Then, scroll the menu choices and find Settings » Function.
Right here, you may invite your staff utilizing their e-mail addresses and set their roles, which embrace Admin, Editor, and Viewer. The position you give the person can even outline their entry degree.
The Admin position provides the person all permissions. The Editor position provides the person permission to create, edit, and delete totally different campaigns. They’ll additionally view analytics and export the information. Whereas the Viewer position solely provides the person entry to analytics and abstract tables of messages despatched.
The very best half about OneSignal person administration is you could drive your staff members to make use of 2-factor verification. This may also help enhance safety and make it simpler in your staff to log into the OneSignal dashboard.
You may as well add a Single Signal-on to make sure you handle permissions higher throughout your whole group.
Customization Winner: PushEngage
One factor we love about PushEngage customization choices is that they’re conveniently positioned within the settings menu.
Plus, all of the totally different customizations are effectively organized in separate tabs to make sure you simply discover the choices you might be in search of. You may as well rapidly edit the customization choices utilizing toggles or checkboxes.
However, OneSignal customization choices have been condensed to a protracted listing within the configuration tab. This could make it onerous for a newbie to search out and customise them.
Ease of Use
PushEngage
The staff behind PushEngage ensures that this push plugin is tremendous easy to make use of. That is clear from how user-friendly it’s to arrange a marketing campaign.
This push notification software program even gives a step-by-step walkthrough for utilizing and accessing totally different options after you full the setup course of.
To get began, go to PushEngage » Push Broadcasts in your WordPress dashboard. Once more, it’s also possible to use the PushEngage account to create a marketing campaign.
Now, you may both create a push marketing campaign from scratch or from a template.
PushEngage comes with loads of templates you could begin constructing. Due to so many choices, these templates are organized in classes; it’s also possible to seek for the one you need or use the dropdown menu.
Plus, you may view the preview of every template earlier than enhancing it to verify it’s best for you.
When you choose Preview, you can be redirected to a web page the place you may view how the push notification will seem in numerous browsers and units.
When you determine a template that’s proper for the marketing campaign, choose Use Template to open the marketing campaign editor.
Within the marketing campaign editor, you will notice that every template comes with placeholder content material you could rapidly exchange.
You may as well add emojis to your textual content to seize the eye of your customers.
Right here, first fill out the Notification Title, Message, and URL. Then, add a Notification Icon Picture, which is commonly your web site icon.
After this, activate Present Massive Picture with a toggle button. A brand new add space will seem subsequent the place you need to use latest information, add a brand new picture, use the picture library from Unsplash, or add a picture utilizing its URL.
You may as well activate “Multi-Motion Notification” with a toggle button. This opens extra choices, together with the First Button Title, URL, and Picture.
Then use the checkbox to Present Second Button, which you’ll fill out the identical method you probably did the First Button choices.
Under this, use one other toggle button to activate Notification Length. This may preserve the notification open for a specified period of time till the person interacts with it.
So as to add to this, the PushEngage marketing campaign editor shows all of the system and browser previews on the identical web page, permitting you to see how the push marketing campaign develops in actual time.
You may as well “Take a look at Notification,” which is able to show the push notification in your display screen so to expertise it from a person’s perspective.
If you end up pleased along with your push broadcast, choose “Save & Choose Viewers.”
On the following web page, you may determine to ship the push notification to all of your subscribers, to an viewers group, or to a personalized viewers. If you choose Viewers Group, add the segments or teams you wish to ship the push notification to from the dropdown menu.
If you choose Customized Viewers, set the filter guidelines from the dropdown choices. You’ll be able to set guidelines in response to segments, attributes, browsers, units, subscription dates, and extra.
So as to add to this, it’s also possible to set the filter guidelines in response to location and specify it so far as nation, state, and metropolis.
You may as well add a number of customized teams by choosing “+ Add an OR Group.” To make it simpler so that you can use the customized viewers later, use the checkbox to “Save as Viewers Group.”
Now, choose “Save/Schedule” to finish the method. And identical to you could create a push broadcast with PushEngage.
OneSignal
Now, with OneSignal, you may solely create a push notification from its dashboard.
When you’ve logged in to your OneSignal account, choose the web site or app you wish to create a push notification for from the listing.
On the following web page, choose the “+ New Message” drop-down menu on the high proper nook and hit “New Push.”
Then, on the OneSignal push Notification builder, first set the “Marketing campaign Identify,” which you’ll use for inside functions.
After this, use a checkbox to set the viewers. You’ll be able to both choose “Ship to Whole Subscriptions” or “Ship to Explicit Section(s).”
OneSignal comes with premade segments that embrace Lively Subscriptions, Engaged Subscriptions, and Inactive Subscriptions.
Plus, when you create your personal segments, they may seem on this listing as effectively. Merely hit the Plus (+) signal subsequent to the phase you wish to add to the marketing campaign.
Then, transfer to the message part to “Add Languages” utilizing checkboxes.
One factor that basically caught our eye is that OneSignal will routinely detect the language set on the person’s browser, serving to you widen your viewers. If the language you need isn’t on the listing, you may Import it with a click on of a button.
Under this, add the Message Title, the message itself, the picture, and the launch URL.
You’ll be able to add emojis and a personalization tag to the message physique and title. This ensures that every message despatched to your customers is customized and grabs their consideration, rising the click-through fee.
Subsequent, develop the “Platform Settings.”
Right here, use toggle buttons to determine which browsers you wish to ship the push notification to. Additionally, you will add the icon, picture, and badge for the Google Chrome browser marketing campaign.
Then, scroll to the Precedence part, the place you may set it to “Regular” or “Excessive.”
This may be certain that on Android 8.0+ units, precedence is ignored in favor of Classes, whereas on Android 6.0-7.0 units, setting precedence to excessive wakes the system out of doze mode, and on Android 5.0-7.0 units, it shows a heads-up (HUD) notification.
Under this, use the Chrome Motion Buttons so as to add Motion IDs, Button Labels, Icon URLs, and Launch URLs. You’ll be able to add a second Motion Button to make the push notification multi-action.
You should utilize the preview window on the fitting of the display screen to see how your push notification is creating.
However with OneSignal, you’ll solely see one system or browser preview at a time. To see a preview of one other browser, you could choose it from the dropdown menu beneath the present preview window.
If you end up pleased along with your push notification, transfer to Ship Schedule.
Right here, you need to use checkboxes to schedule or ship the push notification instantly. You may as well optimize the supply by choosing Ship to Everybody, Clever Supply, or Customized Per Person TimeZone.
Clever Supply is a really helpful characteristic that sends the push alert when the person is most lively. This will increase the probabilities that they may click on on the push notification.
And identical to that, now you can ship a push notification with OneSignal.
Ease of use Winner: PushEngage
PushEngage takes the win as a result of it’s easier to make use of than OneSignal.
It gives a user-friendly marketing campaign setup immediately from the WordPress dashboard or via the PushEngage account. You’ll be able to select the one most handy for you.
PushEngage presents loads of templates organized by classes serving to you begin the constructing course of. It comes with real-time previews throughout units and browsers, all displayed on the similar time so you may rapidly examine.
On high of this, it presents a simple enhancing interface with choices to simply add emojis, massive pictures, and multi-action buttons. It additionally permits for in-depth viewers focusing on and filtering, all inside a single, seamless workflow.
However, OneSignal requires extra steps and navigating via a number of pages and dropdown menus to finish notification constructing.
Plus, it solely presents one system or browser preview at a time, making PushEngage extra environment friendly and simpler for customers to create and handle push notifications.
Options
PushEngage
Cart Abandonment
Cart abandonment reminders are a game-changer for eCommerce companies. It’s because a big proportion of customers go away gadgets of their carts with out finishing the acquisition.
PushEngage addresses this by sending automated messages to remind clients of their incomplete transactions.
These notifications can embrace customized particulars, comparable to gadgets left within the cart and their costs, rising restoration probabilities
By retargeting customers with these high-visibility notifications, you may successfully nudge clients to return and full their purchases.
This may also help enhance gross sales and cut back deserted cart charges.
Triggered Campaigns
PushEngage goes past easy broadcasts.
It might enable you to create triggered campaigns that routinely ship notifications based mostly on person actions and habits.
Did somebody browse a product however not purchase it? Ship them an computerized message about it! Did they go to your web site however not subscribe to your e-newsletter? Remind them with a triggered push notification!
Whether or not it’s cart abandonment, shopping with out buying, or some other particular habits, these campaigns be certain that customers obtain well timed and related messages.
You should utilize price-drop campaigns, back-in-stock alerts, and extra to assist drive extra conversions
These behavior-driven campaigns additionally improve engagement by addressing customers’ particular actions and wishes on the proper second.
Marketing campaign Styling and Customization
PushEngage presents superb styling and customization choices, guaranteeing your push notifications stand out and replicate your model. This additionally lets you keep model consistency in your push notifications campaigns.
You’ll be able to customise each facet of your notifications, together with title textual content, pictures, CTA buttons, and touchdown web page URLs. This push plugin additionally gives varied opt-in kinds, comparable to single-step, floating bar, and Safari-style bins.
This flexibility lets you create visually beautiful and brand-aligned notifications that customers acknowledge and belief. This push notification supplier additionally lets you preview and edit templates in real-time.
This ensures your notifications look skilled and interesting throughout all units and browsers.
Good Segmentation and Grouping
PushEngage’s sensible segmentation and grouping options enable for hyper-specific focusing on, guaranteeing that notifications are related to every person.
You’ll be able to routinely group customers based mostly on standards comparable to location, system sort, subscription web page, and shopping habits. You may as well create customized segments utilizing geolocation, language, and person attributes like title and pursuits.
In consequence, you may ship tailor-made messages that resonate along with your viewers.
Such exact focusing on boosts engagement and click-through charges as customers obtain content material that matches their preferences and actions.
This makes PushEngage a robust software for customized advertising and marketing.
Constructed-in Analytics
PushEngage helps you perceive how effectively your push notifications are performing with its built-in
real-time analytics and objective monitoring.
It exhibits vital metrics comparable to clicks, views, conversions, subscription charges, geographic knowledge, and extra.
So as to add to this, you may see a whole report of your push notification statistics, monitor person demographics and system knowledge, and analyze the efficiency of particular person notifications.
This and the goal-tracking characteristic mean you can assign worth to actions taken in your web site, determine high-performing campaigns, and pinpoint areas for enchancment.
In consequence, you need to use the information to optimize your methods for larger engagement and higher outcomes.
Drip Campaigns
PushEngage lets you create automated drip campaigns. These are a sequence of notifications despatched to customers at particular intervals or based mostly on their actions.
Drip campaigns are a good way to nurture leads and re-engage inactive subscribers. They’ll additionally assist preserve your viewers knowledgeable about your newest content material or promotions.
You’ll be able to personalize your drip campaigns with customized messages and goal them to particular viewers segments based mostly on location, pursuits, shopping habits, and extra.
This user-friendly characteristic allows you to create personalized sequence messages. They may also help you information your customers via your gross sales funnel, rising conversions.
Drip autoresponder automation saves you time and in addition improves person expertise by delivering the fitting content material on the proper time.
Marketing campaign Scheduling
PushEngage permits you to schedule your push notifications prematurely, guaranteeing they’re despatched at the perfect time in your viewers.
You’ll be able to schedule notifications to exit instantly or later at a particular date and time.
PushEngage additionally helps recurring notifications, perfect for selling common occasions like webinars or gross sales. This reduces the danger of messages getting misplaced because of time zone variations.
So as to add to this, you may schedule offline notifications, that are despatched as quickly as subscribers come on-line.
Marketing campaign scheduling helps keep constant communication along with your viewers, improves engagement, and ensures that your messages are well timed and related.
A/B Testing
PushEngage A/B testing lets you examine two variations of your push notification to see which one performs higher.
You’ll be able to A/B check totally different parts of your notifications, such because the title, message, picture, CTA button, and extra. This helps you optimize your notifications for max engagement and click-through charges.
PushEngage presents Clever A/B testing, which sends variations of your notification to a small portion of your viewers. It then routinely identifies the winner based mostly on the click-through fee.
This data-driven method helps enhance click-through charges and conversions by figuring out the simplest methods.
With actionable insights from these checks, you may repeatedly optimize your notifications for higher outcomes.
- Other than the options above, listed here are a number of extra you may anticipate from PushEngage.
Multi-Motion Notifications: Lets you embrace a number of call-to-action buttons in a single push notification. This could Enhance person interplay by offering a number of response choices immediately throughout the notification. Multi-action notifications are Preferrred for surveys, suggestions, selling a number of merchandise, or providing varied hyperlinks for the person to comply with.
- Cell App Push: PushEngage helps cellular push notifications for each iOS and Android cellular apps. This helps preserve customers engaged with well timed updates, presents, and reminders immediately on their cellular units.
- Multi-Web site Help: You’ll be able to handle push notifications for a number of web sites from a single PushEngage account, guaranteeing constant communication throughout all of your on-line properties. This implies you don’t want a number of PushEngage accounts, streamlining the notification course of.
- Welcome Notifications: Routinely ship a welcome message to new subscribers, serving to them really feel welcomed. This may also help you direct new customers to vital pages or presents proper after they subscribe. Such notification can improve preliminary engagement and set a constructive tone for future interactions.
- RSS-to-Push: You’ll be able to routinely ship push notifications based mostly on updates out of your RSS feed. This helps be certain that your customers are immediately knowledgeable about new weblog posts or content material updates. So you may preserve your viewers up-to-date with minimal handbook effort.
- GDPR Compliance: PushEngage is designed that will help you adjust to GDPR laws and deal with person knowledge responsibly. It ensures you may have express consent from customers earlier than sending notifications. On high of this, it gives choices for customers to handle their subscription preferences.
OneSignal
Stay Actions
When utilizing push notifications, Stay Actions enhances person engagement by displaying real-time updates immediately on iOS lock screens.
Out there on iOS 16.1 and later, this characteristic lets customers monitor stay occasions like supply standing, sports activities scores, monetary updates, and extra. These actions could be seen for as much as eight hours, even in Focus or Do Not Disturb modes.
With OneSignal’s API and SDK help, implementing stay actions is fast, saving builders effort and time.
Apps utilizing Stay Actions have proven a big improve in 30-day retention charges. This presents a wonderful approach to preserve your app related and interesting.
Focused Segmentation
OneSignal lets you phase your viewers based mostly on varied elements like demographics, app utilization, and habits. It helps you ship extremely related messages by creating detailed filters to divide your viewers.
By segmenting your viewers, you may guarantee your messages attain the fitting individuals, enhancing engagement and conversion charges.
OneSignal comes with built-in segments comparable to Subscribed Customers, Engaged Customers, Lively Customers, and Inactive Customers, making it straightforward to make use of.
However it’s also possible to create your personal distinctive segments relying in your viewers.
For instance, when you run a weblog, you may create segments to focus on lively customers with new content material. However, you may re-engage inactive customers with particular presents when you run a WooCommerce retailer.
In a nutshell, this characteristic permits for customized campaigns that resonate with particular person teams, driving larger interplay and loyalty.
Highly effective Analytics
Understanding how your push messages carry out is essential to run a profitable marketing campaign.
OneSignal’s analytics dashboard gives deep insights into message supply, opens, clicks, and extra.
It additionally presents user-level knowledge on actions triggered by your messages.
You’ll be able to view message sends, receives, and clicks, enabling in-depth evaluation and optimization of your messaging methods
So as to add to this, the Confirmed Supply characteristic lets you understand precisely when a message reaches a person’s system, supplying you with invaluable insights into message supply success. You’ll be able to simply export stories to CSV for additional evaluation and storage.
This data-driven method helps refine your communication methods, guaranteeing your messages are efficient and impactful.
Personalization
Personalization is essential to creating significant connections along with your customers, and OneSignal excels on this space. It makes use of real-time person habits, preferences, and cross-channel engagement knowledge to personalize push supply.
So as to add to this, you may tailor message supply based mostly on person attributes, occasions, location, language, and extra.
In consequence, you may ship automated messages and personalize them to attach with particular person customers.
This not solely improves person expertise but additionally drives larger retention and conversion charges, making your communication efforts simpler.
A/B Testing
A/B Testing with OneSignal lets you optimize your messaging campaigns by experimenting with totally different content material variations.
You’ll be able to check totally different tones, pictures, emojis, icons, sounds, and app icon badges to find what works finest along with your customers. It really works throughout varied units, guaranteeing you optimize messaging on all browsers.
OneSignal additionally routinely creates management teams and sends textual content messages to a small proportion of customers. It then detailed stories on all of the findings so you may analyze them additional.
Localization
OneSignal lets you talk with customers of their most well-liked language and time zone, making a extra customized expertise. This localization may also help you develop your viewers and attain world customers.
It routinely detects the language settings on a person’s system or browser and interprets and tailors content material for them.
OneSignal helps over 40 languages. This ensures your messages join with customers worldwide with out the necessity to duplicate campaigns for various areas.
This streamlined method saves time whereas sustaining the non-public contact that may assist enhance person engagement and satisfaction.
Journeys
Journeys permits you to create dynamic, automated workflows that information customers via customized messaging sequences based mostly on their attributes or habits.
This visible workflow builder is user-friendly and requires no coding, making it for newcomers. By automating your messaging, you may set off real-time interactions and sequence associated campaigns into streamlined experiences.
Journeys may also help you with onboarding, re-engagement, or gross sales campaigns. For instance, It might routinely ship a welcome message to new customers, adopted by a sequence of useful tricks to get them began. Or, re-engage inactive customers with particular presents.
Clever Supply
OneSignal’s Clever Supply characteristic ensures your messages attain customers at the perfect time based mostly on their previous engagement knowledge.
This personalization means every person, whether or not an evening owl or an early riser, receives notifications when they’re most definitely to interact.
By routinely figuring out the perfect ship time for every person, this OneSignal enhances the effectiveness of your campaigns.
This ensures customers obtain related data in a extra customized method.
Other than these, it’s also possible to anticipate the next options from OneSignal.
- Templates: Rapidly launch new campaigns utilizing pre-designed templates. You’ll be able to personalize these templates and even embrace dynamic content material. You may as well create and save message templates for constant branding, guaranteeing uniform messaging throughout totally different campaigns.
- In-App Messaging: Ship messages immediately throughout the app to interact customers in actual time. This may also help you information customers via onboarding and have updates, enhancing their expertise. OneSignal lets you customise these messages to match the app’s design and person movement. You may as well activate messages based mostly on particular person actions or behaviors for well timed and related communication.
- SMS: Ship textual content messages for time-sensitive data and pressing alerts. You’ll be able to customise these SMS messages for focused communication, guaranteeing relevance and personalization. Plus, you may plan and schedule SMS campaigns prematurely for well timed supply. SMSs enable you to attain a broad viewers successfully.
- Message Throttling: Regulate the speed at which messages are despatched to make sure managed supply. This helps you stop server pressure and person notification fatigue by avoiding message overload. You’ll be able to customise OneSignal to set limits on messages per second or minute, sustaining stability and constant efficiency throughout high-traffic occasions.
- E-mail: Create and ship e-mail campaigns immediately from OneSignal. A template editor lets you design emails with flexibility and creativity. You may as well phase your viewers for extra related e-mail communication, enhancing engagement. Plus, you may monitor metrics like open charges and click-through charges to measure the success of your campaigns.
Options Winner: Tie
OneSignal and PushEngage tie in the case of options as a result of their options cater to various advertising and marketing wants.
Each platforms excel in push notifications, A/B testing, and person segmentation, permitting companies to tailor their messages for max affect. They supply detailed analytics and personalization choices to fine-tune campaigns and improve person engagement.
They may also help with cart abandonment reminders, triggered notifications, or multi-channel messaging.
Their versatile options make them equally highly effective in driving engagement, conversions, and total buyer satisfaction.
Documentation & Help
PushEngage
In case you are in search of PushEngage documentation or help, you may rapidly entry it from the homepage on the Assist Heart menu choice.
It opens a dropdown menu that accommodates Documentation, FAQs, Demo, and Help. On the backside of the web page, PushEngage presents stay chat utilizing LiveChat. This gives a fast and reasonably priced approach to talk with their help staff in actual time.
When you choose Documentation, you’ll open a web page with articles organized in classes positioned in tile tabs.
This makes it straightforward so that you can navigate via the tutorials and articles. You additionally discover a search bar on the documentation web page that will help you discover precisely what you might be in search of rapidly.
When you choose considered one of these tile tabs, you can be predicted to a listing of all of the articles in that class. They’re organized so as, permitting you to comply with the tutorials step-by-step. Additionally, you will see a search bar and article classes on the left incase that you must entry extra documentation.
You may as well entry a chatbot on the documentation pages which lets you entry fast questions with out navigating via the assets.
Other than stay chat, it’s also possible to contact help via a help ticket if you’re a buyer.
This can be a quick and exact kind that requires you to fill out your web site, e-mail, matter from a dropdown and topic. Then, you’ll fill out the message space to explain the issue you might be having intimately.
In case you are not a buyer, fill out their contact form. Similar to the help ticket, the contact kind is brief and exact. You’ll present your particulars, write out your message, and submit it.
OneSignal
As talked about, OneSignal is extra developer-focused. In consequence, it has a broader set of assets that will help you navigate the software.
On OneSignal’s homepage, you’ll first see the Useful resource menu, which supplies you entry to Podcasts, eBooks, Buyer Case Research, Movies, and Video Demos.
Subsequent to the Useful resource menu is the Documentation menu.
This opens a web page with particular person articles organized in classes. There’s additionally a search bar that will help you rapidly discover the tutorial you might be in search of.
You may as well entry the documentation via the chat field on the backside of the web site. The chat field has a search field, which you need to use to search out the article you might be in search of.
The tabs beneath the search bar direct you to the tutorial class you might be in search of. So as to add to this, the chat field additionally has hyperlinks that will help you get began with the totally different OneSignal merchandise.
Now, one of the best ways to contact OneSignal help can be via the stay chat. However you may solely entry stay chat if you’re logged into your OneSignal account.
This lets you talk with their buyer help staff and get solutions when you don’t discover what you might be in search of within the documentation.
The opposite approach to contact help is to e-mail them immediately. The help e-mail is in your WordPress dashboard below OneSignal » Set Up. Scroll to the underside of the web page to search out troubleshooting choices, WordPress Setup Guides, and the help e-mail.
In case you are a extra visible particular person, you may submit your particulars to OneSignal, and they’re going to offer you a demo video.
Documentation & Help Winner: OneSignal
Whereas PushEgnage documentation is simple to comply with and navigate, OneSignal presents extra assets and content material codecs. You get podcasts, movies, eBooks, buyer case research, and extra, guaranteeing you employ the assets you discover most straightforward to grasp.
You may as well get a demo video by reaching out to help, offering much more assets. The stay chat choice additionally gives you with a fast approach to contact OneSignal help.
Plus, the chat field additionally presents a portal the place you may entry all of the documentation and OneSignal merchandise.
However, we’ll respect how straightforward and handy it’s to contact PushEngage utilizing the help ticket and phone us types.
Pricing
PushEngage Pricing
PushEngage presents a perpetually free model of the plugin to get you began. This plan lets you have as much as 200 subscribers and ship as much as 30 campaigns per 30 days. You additionally get options like focused optin campaigns and set off sensible optin campaigns. For the free plan, PushEngage presents restricted help.
For the paid model of the plugin, PushEngage presents 3 plans. All of the premium plans mean you can arrange limitless campaigns.
- Enterprise Plan Ranging from $9/ Month: This plan lets you apply it to 1 web site and has a 50k subscriber restrict. It has options like viewers grouping, RSS auto-push, URL-based segmentation, and extra. For the Enterprise Plan, PushEngage presents customary help.
- Premium Plan Ranging from $19/ Month: This plan lets you apply it to 2 websites and has a 100k subscriber restrict. It comes with options like objective focusing on, kind abandonment, optin conversion metrics, and extra. For the Premium Plan, PushEngage presents precedence help.
- Progress Plan Ranging from $39/ Month: This plan lets you apply it to 3 websites and has a 250k subscriber restrict. It comes with options like customized set off campaigns, back-in-stock alerts, waterfall campaigns, customized sensible tags, and extra. For the Progress Plan, PushEngage presents VIP help.
Now, in case your web site site visitors is larger than the packages offered, you may contact help for the personalized Enterprise Plan. On this plan, you get limitless subscribers, limitless notifications and no subscriber restrict. Additionally, you will get a customized quantity and quote.
OneSignal Pricing
Like PushEngage, OneSignal presents a free plan however with a barely totally different construction. As a substitute of a subscriber restrict, they deal with the variety of emails despatched.
The free plan lets you ship as much as 100,000 emails and contains options like Journeys, workflow, A/B testing, and extra.
OneSignal presents 3 premium plans.
The Progress Plan begins from $9/ Month. With this plan, you may ship as much as 20k emails a month. You additionally get options like in-app messaging, clever supply, journey Branching, and extra.
For the skilled and Enterprise plans, you have to to contact help to get a quote. These plans provide options like CSV exports, stay actions, frequency capping, and extra.
Pricing Winner: PushEngage
Whereas each OneSignal and PushEngage provide free plans, their pricing fashions are barely totally different. PushEngage focuses on subscriber limits, and OneSignal focuses on e-mail quantity.
PushEngage wins as a result of its plans provide extra options than the cheaper plans and have a extra simple pricing mannequin.
Except you may have greater than 250K subscribers, you don’t want to get a customized quote. However, with OneSignal, you want a customized plan for all packages above the Progress Plan.
Professionals & Cons
PushEngage
Professionals:
- Free plugin model out there
- Straightforward set up and setup course of
- Gives a variety of customization choices
- Helps each internet and cellular
- Supplies real-time previews
- Comes with many pre-made templates
- Automated push notifications
- Good Segmentation and hyper-specific focusing on
- Constructed-in analytics
- Drip campaigns
Cons:
- Want a professional plan to unlock all options
- Requires bank card data even for the free model
OneSignal
Professionals:
- Free plugin out there
- Cross-channel help like e-mail and SMSs
- Actual-time updates on iOS lock screens
- Designed to deal with excessive volumes of notifications
- Routinely detects person browser language
- Supplies dynamic content material
- Clever Supply system
- Detailed viewers segmentation
- Straightforward message personalization
- Two-factor authentication for groups
Cons:
- Want a professional plan to entry all options
- Have to contact help for packages larger than the Progress Plan
- Lengthy set up and setup course of
- Solely presents one system or browser preview at a time
- Dependency on OneSignal dashboard
Closing Verdict: PushEngage vs OneSignal
Each PushEngage and OneSignal are highly effective instruments for including push notifications to your WordPress web site.
PushEngage excels relaxed of use and in depth customization choices. It additionally comes out on high of automated cart abandonment reminders.
This could considerably enhance gross sales by encouraging clients to finish their purchases. Its triggered campaigns can rapidly ship notifications based mostly on person actions, guaranteeing well timed and related messages.
OneSignal additionally presents spectacular options, together with real-time updates via Stay Actions and highly effective viewers segmentation. However its options could be a little sophisticated, particularly for newcomers, as a result of they’re extra developer-focused.
Its analytics are in-depth, offering structured insights into message efficiency. Personalization is one other sturdy level, with tailor-made message supply based mostly on person habits.
The Clever Supply characteristic ensures messages attain customers at the perfect occasions, enhancing engagement. However, OneSignal’s extra advanced setup and developer-focused method may be difficult for these with out technical experience.
PushEngage presents extra simple plans with a deal with subscriber limits, whereas OneSignal’s pricing is predicated on e-mail quantity, which could be much less clear for higher-tier plans.
Each platforms present free plans, however PushEngage’s pricing mannequin is simpler to grasp and usually presents extra options at cheaper price factors.
So, who wins?
It’s a detailed name! PushEngage takes an edge for its user-friendliness and customization energy and is the perfect WordPress push notification plugin.
However when you’re on a decent finances or want options like in-app messaging and e-mail, OneSignal is an efficient choice.
On the finish of the day, one of the best ways to determine is to learn this comparability and choose a push notification plugin based mostly in your wants.
Congratulations! You now have a greater understanding of PushEngage and OneSignal. When you’ve got any extra questions try our FAQs beneath.
FAQs: PushEngage vs OneSignal
What’s a push notification?
A push notification is a message despatched from an app or web site to a person’s system. It’s a helpful method for apps to ship fast updates or reminders on to your lock display screen, even once you’re not actively utilizing the app itself. Push notifications are used to alert customers about vital updates, new messages, promotions, or reminders.
Is PushEngage free?
Sure, PushEngage presents a free plan that lets you have as much as 200 subscribers and ship as much as 30 campaigns per 30 days. This plan contains options like focused opt-in campaigns and set off sensible opt-in campaigns. For extra superior options and better subscriber limits, you may select from their paid plans beginning at $9 per 30 days.
What’s the distinction between push notifications and internet push?
Push notifications are messages despatched by apps to a person’s cellular system or desktop. Net push notifications, then again, are despatched by web sites and seem on a person’s desktop or cellular browser. The important thing distinction is that push notifications come from cellular apps, whereas internet push notifications come from web sites. Each are designed to re-engage customers with well timed and related data.
What’s the finest notification app for Android telephones?
PushEngage is the perfect push notification plugin for each cellular and internet. Its highly effective push notification companies assist companies cut back cart abandonment with automated reminders. It additionally presents sensible segmentation to focus on particular person teams successfully. Plus, PushEngage comes with many customization choices to make sure notifications are visually interesting and constant along with your model.
That’s it! We hope you loved studying this comparability article on OneSignal vs PushEngage. For those who want extra assist, right here is an article on How you can Add Push Notifications to WordPress to Drive Site visitors.
On high of that, listed here are different articles it’s possible you’ll be occupied with studying.
The primary tutorial walks you thru the best way to create automated latest gross sales notification popups. The subsequent put up lists 8 of the perfect push notification instruments for WordPress. Whereas the final article teaches you the best way to notify subscribers of recent WordPress posts.
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