There’s a rumor going round that Pinterest is useless. However with near half a billion lively month-to-month customers, that’s exhausting to imagine.

Pinterest is a visible discovery platform the place customers curate and share inspirational content material via ‘pins’ whereas exploring a variety of concepts from creators worldwide.

Most Pinterest customers are extremely engaged, with current statistics displaying that collectively, they bookmark a whopping 1.5 billion pins per week. Plus, they don’t simply passively scroll via their feeds, both. Many Pinterest customers make the most of the social platform actively to unravel issues, discover inspiration, and plan initiatives.

All of this provides as much as Pinterest being an important software for rising your weblog’s visibility, driving site visitors to your web site, and interesting with motivated customers. My very own analysis and expertise of working web sites confirms this.

On this article, I’ll present you the way to use Pinterest to massively increase your weblog site visitors.

Right here’s a listing of the matters I’ll cowl on this article. Simply use the hyperlinks beneath to leap to the part you’re most serious about:

1. Create and Optimize a Pinterest Enterprise Profile

If you wish to promote your weblog content material on Pinterest, then the very first thing you have to to do is create an account and optimize your Pinterest profile in order that it’s seen and discoverable.

Create a Pinterest Enterprise Account

When signing up, ensure you join a free Pinterest Enterprise Account.

This gives you the options you want, like wealthy pins and analytics. A enterprise account may even provide the choice to make your content material extra seen utilizing paid adverts and promoted pins.

If you have already got a private Pinterest account, then you’ll be able to simply convert it to a enterprise account utilizing the ‘Convert to enterprise’ possibility from the drop-down menu in the precise nook of your Pinterest profile.

Optimize Your Pinterest Enterprise Profile

Subsequent, you should optimize your Pinterest profile to make it simpler to find. Be sure you add an acceptable profile identify and a brief description that lets Pinterest customers learn about your weblog.

And ensure you use an expert profile image and header picture. For model consistency, it’s usually finest to make use of your enterprise brand as your profile image.

Declare Your Web site

Lastly, you should declare your web site. This reveals that you’re the proprietor of your weblog, which provides you extra credibility and boosts your content material’s visibility.

This can allow you to see how usually your content material is shared on Pinterest. It additionally reveals folks the place to search out extra details about you since your Pinterest profile will probably be linked to any pins that share content material out of your website.

For extra info, simply see this information on the way to confirm your WordPress website on Pinterest.

Right here’s the Pinterest enterprise profile of certainly one of my shoppers who will get quite a lot of site visitors from Pinterest.

Their profile image, header picture, and identify are on model and so they present a transparent and easy description of their weblog. Plus, below that, you too can see that they’ve claimed their web site.

2. Create Consideration-Grabbing Pins on Pinterest

Now that you just’ve created a Pinterest Enterprise account and profile web page, you can begin so as to add content material that promotes your weblog on Pinterest.

Create Pinterest Boards to Mirror Your Weblog’s Major Classes

First, you should create some Pinterest boards to retailer your content material. You may consider these as corkboards that you just pin issues to.

I like to recommend you create a board for every of your principal weblog classes. This can make it simple to know which board to decide on when pinning your posts.

Then, ensure you give them catchy names and use an eye catching picture.

Create Pins With Excessive-High quality Pictures

Pins are visible bookmarks on Pinterest, like pinning an fascinating journal clipping onto a pinboard. As a blogger or web site proprietor, they’re bite-sized items of content material that hyperlink again to your weblog posts.

Keep in mind that Pinterest is a really visible platform, so your pins might want to function high-quality, attention-grabbing photos that stand out. Purpose for skilled, vibrant, and visually interesting photographs or graphics that match your weblog’s model or area of interest.

You may generate photos utilizing AI or picture enhancing software program reminiscent of Canva or certainly one of its options. You’ll need to make use of imaging enhancing software program should you’d prefer to overlay textual content.

Pinterest will robotically scale your photos to suit their grid. I discover that vertical photos with a 2:3 side ratio carry out finest, and JPG photos lower than 20 MB in measurement are beneficial.

Subsequent, you should add a title, description, and hyperlink. You should utilize the title and meta description out of your publish or customise them for Pinterest. Be sure you spotlight the weblog publish’s matter or a key good thing about studying it.

Within the subsequent part, I’ll share my favourite recommendations on how one can optimize your pins for Pinterest website positioning to make them extra discoverable.

Use Wealthy Pins to Routinely Pull Metadata From Your Weblog Posts

It can save you time creating content material on Pinterest through the use of wealthy pins for articles, recipes, and merchandise. These robotically pull metadata straight from a web site URL.

Wealthy pins assist your content material stand out and get seen. The additional metadata can encourage customers to go to your web site, boosting your site visitors.

For instance, right here’s a recipe rich pin from my shopper, Pinch of Yum. Once you hover your mouse over the picture, you will note a button that takes you straight to the recipe on their web site.

To make use of this Pinterest function, you should add Open Graph metadata to your web site in order that Pinterest and different social media web sites can get details about your WordPress posts.

This could change into fairly technical, so I recommend utilizing All in One SEO, a common WordPress website positioning plugin that may allow Open Graph markup with a easy setting.

Or when you’ve got a cooking weblog, then you too can use the Tasty Recipes plugin in your web site to simply create recipe wealthy pins.

3. Optimize Your Pins and Boards for Pinterest website positioning

Keep in mind that Pinterest is a component social media platform and half search engine. Which means it’s essential to contemplate Pinterest website positioning when creating your pins.

Optimizing your pins for Pinterest search is similar to optimizing your posts for engines like google like Google. The aim is in your pins to look close to the highest of the outcomes when customers search Pinterest utilizing associated key phrases.

Listed here are my high ideas:

• You’ve already performed a number of key phrase analysis when planning your weblog content material. You should utilize these similar key phrases to optimize your pins and boards on Pinterest. Be sure you embrace these key phrases in your pin titles and descriptions.

• On Pinterest, I strongly suggest together with your main key phrases within the first sentence or two of your pin description. Pinterest considers this for search rankings.

• Higher nonetheless, use 2-5 related hashtags in your pin descriptions. Pinterest hashtags act like key phrases and may enhance the rating of your pins. They’re additionally used when Pinterest decides which content material to suggest to customers serious about related matters.

Would you prefer to see extra hints on creating high-ranking pins? I requested my group to place collectively a publish itemizing probably the most useful Pinterest SEO traffic secrets.

4. Persistently Pin and Have interaction With the Pinterest Group

Boosting site visitors with Pinterest is a marathon, not a dash. It should take endurance and constant effort to see outcomes.

I rigorously studied Pinterest site visitors to a number of blogs over plenty of years. In my expertise, you’ll be able to anticipate it to take 6 months or extra earlier than you see outcomes.

This implies you have to to recurrently create high-quality, participating content material on Pinterest and take time to have interaction with customers on Pinterest.

Repeatedly Promote Your Weblog Posts on Pinterest

I’m usually requested concerning the perfect frequency of posting on Pinterest. Properly, there’s no magic quantity, however I discover that aiming for 5-10 pins per day is a good place to begin for sustaining visibility.

This could embrace hyperlinks to your individual content material and re-pinning related pins by different customers. Be sure you unfold the pins out all through the day, and I don’t suggest pinning the identical weblog publish greater than as soon as per week or it will probably look spammy.

Now, 5-10 pins per day feels like quite a lot of work, so lots of my shoppers use instruments like Tailwind, a web-based software that lets them create pins in batches and schedule them upfront.

It’s also possible to use the Tasty Pins plugin to pin your content material straight out of your weblog.

Like and Touch upon Related Content material From Different Customers

You must also recurrently interact with Pinterest customers who’ve an curiosity in your weblog’s matter.

These customers could also be commenting in your pins, so remember to reply by thanking them for his or her feedback and answering their questions.

It’s also possible to discover like-minded Pinterest customers by trying to find pins utilizing the identical key phrases and tags as yours after which interact with them by liking and commenting on their pins.

Constructing relationships with these customers could encourage them to take a look at your profile and probably your weblog.

Like retweeting on X (Twitter), you too can repin content material from different customers if you really feel it aligns together with your model and resonates together with your followers.

This could construct belief and set up you as a reputable supply of knowledge since you’re not simply selling your individual weblog or pushing your individual agenda.

Take part in Group Boards Related to Your Weblog Content material

One other solution to set up your self as an authority and collaborate with different Pinterest customers is by becoming a member of or creating group boards round your weblog’s area of interest.

These are shared areas on Pinterest that may expose your pins to a wider viewers within the matter. Extra customers seeing your pins means extra site visitors to your weblog.

5. Make Your Weblog Content material Pinnable to Encourage Sharing

The excellent news is that you just don’t have to do the entire work selling your weblog on Pinterest. To get the utmost publicity, you should make it simple in your readers to pin your content material, too.

One of the best ways to do this is to show a Pinterest button in your photos. These seem robotically if you hover your mouse over a picture.

Pinterest hover buttons drastically simplify the duty of pinning your content material. Customers merely click on the button after which select which board to pin the publish to.

You may create these buttons by including code to your web site. Nevertheless, in my expertise, most customers discover it simpler to make use of a plugin like Tasty Pins.

The plugin doesn’t simply add a Pinterest button to every picture in your web site. It additionally shows a comply with field that invitations your web site guests to comply with you on Pinterest.

In addition to that, Tasty Pins permits you to customise the title, description, and elegance of every pin proper from the WordPress editor and use picture dimensions that work finest with Pinterest.

For extra choices, you’ll be able to see the WPBeginner information on the way to add a Pinterest “Pin It” button in WordPress.

6. Monitor Your Success Utilizing Pinterest’s Analytics Dashboard

You may’t enhance what you don’t measure.

Fortunately, it’s simple for enterprise customers to entry Pinterest analytics to trace their efficiency and establish what’s working and what’s not. This can allow you to regulate your technique over time to optimize your pins for max site visitors.

By rigorously finding out your Pinterest analytics, you’ll be able to uncover the pins that get probably the most impressions and clicks and the optimum time of day for max pin engagement.

You may then use these insights to spice up your weblog site visitors from Pinterest. For instance, in case your most profitable pins are a couple of sure matter or area of interest, then you’ll be able to deal with creating posts and pins on the identical matter.

I hope this publish obtained you fascinated with utilizing Pinterest to drive extra site visitors to your WordPress weblog. You may additionally wish to see these guides on the way to double your website positioning site visitors in 6 months and the most effective WordPress plugins to rapidly allow you to get extra site visitors.

Should you preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. It’s also possible to discover us on Twitter and Facebook.