Push notifications offer you entry to web site guests even once they aren’t actively shopping your web site. Consequently, you possibly can drive visitors again to your web site and increase conversions.

Which means bloggers, retailer homeowners, on-line publishers, and others can vastly profit from push notifications. At IsItWP, we use push notifications as effectively to share alerts, updates, and extra. This has helped us join higher with our customers and develop our viewers.

On this article, we’re going to indicate you the right way to arrange push notifications in your WordPress web site utilizing PushEngage.

However first, let’s make clear what push notifications are and why they’re so vital.

What Are Push Notifications?

Push notifications are popups that seem in a consumer’s browser whereas they’re visiting your web site. In case your customers consent, they’ll obtain future notifications out of your model that lead them again to your web site.

Plus, as soon as customers permit push notifications, they don’t need to be in your web site to obtain these messages. Whether or not they’re on desktop or cell, they’ll see a popup seem within the nook of their display.

Right here’s an instance of a push notification in motion:

However the query stays: what do push notifications accomplish, and are they efficient? Let’s check out how push notifications can develop your small business.

Why Use Push Notifications on Your WordPress Web site?

Utilizing push notifications in your WordPress web site can vastly have an effect on conversions and progress. Let’s look over among the advantages of utilizing push notifications.

1. Drive Visitors Again to Your Web site

One of the tough components of any conversion technique is bringing prospects again to your web site after they go away. They want an incentive to take motion, and with push notifications, that’s straightforward.

Whether or not you might have a weblog or an eCommerce enterprise, notifications are an effective way to redirect customers’ consideration to your web site and improve gross sales.

It’s additionally a reminder that they opted into your model’s notifications and are probably all for your provides.

2. Ship Advertising Messages to Clients

As a result of customers have to present consent to obtain notifications, this tells you they’re already all for listening to from you sooner or later. They wish to know extra about your on-line retailer, provides, or merchandise.

This makes it simpler to market to your viewers and improve conversions successfully.

3. Give Customers Management

Customers can select how they wish to work together along with your notifications, which supplies them extra energy and freedom. Nobody needs to be bombarded with message after message from a model. So, once you give customers extra choices, it makes them extra prone to take motion and interact along with your content material.

4. Enhance Buyer Retention

Repeat prospects add plenty of worth to your small business as a result of they’re prone to spend extra and spend extra usually. Push notifications are a easy option to remind guests about your web site and encourage them to navigate again to it.

Plus, it helps enhance your lead technology technique. Sending unique provides and reductions additionally drives visitors again to your web site.

Now that we all know what push notifications are and why they’re so vital, let’s see how you need to use them at this time.

Including Push Notifications to WordPress With PushEngage

The perfect software so as to add push notifications to your web site is PushEngage.

PushEngage comes with tons of highly effective options to assist web site homeowners drive extra visitors to their web site and interact with their viewers. These embrace:

• Purpose monitoring: Use particular targets to trace the progress of your push notification campaigns and optimize them to your viewers.
• Dynamic segmentation: Section the customers who choose into your notifications to ship them tailor-made messages that convert.
• Set off notifications: Create triggers for patrons based mostly on their actions.
• A/B testing: Ship completely different notifications to prospects to see what produces one of the best end result.

PushEngage is the proper answer for web site homeowners who wish to join additional with their viewers by including push notifications to their web site.

If you wish to know extra in regards to the options, take a look at our PushEngage Evaluate.

On high of that, at IsItWP, we consider in supplying you with choices and all the data you might want to make an knowledgeable determination when deciding on a WordPress software. With that stated, in case you are searching for alternate options to this push plugin, here’s a comparability article on PushEngage vs OneSignal.

Now, let’s have a look at the right way to create push notifications in your web site utilizing this consumer alert plugin.

Step 1: Signal Up for a PushEngage Account

Now, to make use of PushEngage, you might want to choose a plan. The excellent news is that this internet push notification plugin provides a free plan to check it earlier than making a purchase order.

On the free plan, you need to use it with upto 200 subscribers and make 30 month-to-month notification campaigns. You additionally get options like Android and IoS cell push notifications, Good Decide-in Set off, and extra.

With PushEngage, you possibly can select from 3 premium plans to make sure you discover one that matches your funds. The Professional Plans supply options like viewers teams, geo base focusing on A/B testing, and extra.

For this tutorial, we are going to use a Professional Plan to make sure we present you all you are able to do with PushEngage to arrange push notifications. In contrast to many plugins, with PushEngage, you possibly can arrange each the free and premium plugins utilizing the identical course of.

So, how do you join a PushEngage account?

First, go to the official PushEngage web site and choose “Get Began.” This redirects you to the pricing page, the place you possibly can choose the plan you need, together with the free package deal.

On the following web page, present your data to register your PushEngage account.

This internet push plugin makes this course of tremendous straightforward, as you possibly can add the data manually or use your Google account to enroll.

Then, on the following web page, present your Web site Handle and create a PushEngage subdomain.

The subdomain ought to be your organization identify to make sure consistency and branding, which might help enhance conversion charges.

Beneath this, enter your organization particulars which embrace Trade and Firm Dimension. As soon as performed, enter your bank card data to permit for billing. If you choose the free account, don’t fear; PushEngage won’t ever pull funds out of your account until you improve.

Lastly, hit “Full Registration & Get Immediate Entry.” That’s It, you might be able to arrange PushEngage.

Step 2: Set up and Set Up PushEngage

After registering to your account, log in to your PushEngage dashboard and navigate to Web site Settings » Web site Particulars. Then, within the Web site Particulars part, enter your Web site Identify and Web site URL.

Whereas right here, additionally add your Web site Icon out of your PC. Alternatively, you possibly can add your web site icon utilizing an Picture URL. PushEngage recommends that the icon picture be 192 px x 192 px. On high of that, you possibly can add picture codecs like JPG, PNG, and, apparently, GIF.

Now, let’s see the right way to set up the plugin.

To do that, go to Web site Settings » Set up in your PushEngage dashboard. What we like about PushEngage, is that it doesn’t restrict you on the kind of web site you possibly can set up. On this web page, you possibly can select your web site kind from the icon tabs.

You may join PushEngage to Shopify, Wix, Magento, Android SDK, iOS SDK, and extra. If you don’t see your web site kind listed, choose “Any Web site” and you’ll get a script that you need to use so as to add PushEngage manually to your web site header.

For this tutorial, we are going to add PushEngage to WordPress.

All it’s important to do is choose the WordPress icon tab to open its choices. After this, hit the “Set up PushEngage WordPress Plugin.”

Since it is best to have already related PushEngage to your web site throughout signup, you’ll routinely be redirected to your WordPress dashboard. Right here, the PushEngage plugin might be put in routinely in WordPress.

After this, activate the plugin as you’ll some other, and you can be redirected to the PushEngage setup wizard positioned on a welcome mat.

In case you face any issues, take a look at this text on the right way to set up plugins.

Then, on the welcome mat of the setup wizard, choose Join your Present Account. In case you would not have a PushEngage account, you might have the choice on this web page to create one.

On the following web page, select “Join a Registered Web site” with a checkbox. Beneath this, choose your web site from the dropdown menu and proceed to the following web page by deciding on “Let’s Get Began.”

The PushEngage setup wizard could be very straightforward to make use of and can stroll you thru the whole lot you might want to do. You’ll use checkboxes and toggle buttons to allow advisable and configuration settings shortly.

When you run the setup wizard efficiently, the ultimate display will show a congratulatory message. Beneath this, you might have the choices to Create a Marketing campaign, Auto Push Settings, and PushEngage Dashboard.

For this tutorial, we are going to choose PushEngage Dashboard to permit us to arrange push campaigns.

That’s it! You at the moment are able to create campaigns with PushEngage.

Step 3: Set Up PushEngage Popup Modals

Now, to ship any internet or cell notifications with PushEngage, you might want to have a subscriber checklist.

You are able to do this by permitting customers to join your push notifications once they go to your web site. This fashion, you get consent from them to obtain your push notification and, on the similar time, adjust to GDPR (Normal Information Safety Regulation.)

To do that, PushEngage permits you to create several types of optin varieties and customise them to fit your branding.

To get began, head to PushEngage » Design in your WordPress dashboard. Right here, choose one of many popup templates displayed, which embrace Modern Decide-in Field, Safari Model Field, Bell Positioned, and extra.

The advantage of PushEngage is that each one templates present a fast preview picture to indicate you the way the popup will appear like. But it surely goes additional once you hover over the choice you need and choose Preview.

This opens the template on a popup demo web page, exhibiting you the way the optin kind will look on completely different gadgets and browsers from the consumer’s standpoint.

When you determine the optin template you need, allow it with its toggle button. After this, hover over it and choose “Edit Popup” to customise it out of your PushEngage account.

Then within the Edit web page in your PushEngage account, you’ll first discover the Desktop and Cellular tabs. This lets you customise your optin varieties for various gadgets. On the far proper, you will notice a preview window displaying how the popup appears to be like in actual time as you customise it.

Now, on this web page, create the optin Message, then add the Web site Identify and Permit Button Label. Subsequent, personalize the background, permit button, and shut icon colours utilizing the colour charts supplied.

Comply with this up by setting the place of the popup modal. You may select between High Left, High Proper, and High Heart. Lastly, choose “Save and Select Show Choices” to go to the following web page.

On the following display, go to the “Present Popup After” part, the place you will notice 2 choices you possibly can choose with checkboxes.

If you choose Delay, you’ll set the variety of seconds the optin kind ought to delay earlier than showing. Then again, for those who decide Scroll, you’ll set the share of the web page the consumer must scroll earlier than the optin kind seems.

The truth is that customers could not optin to your push notification on the primary go to. To assist with this, you possibly can arrange Cookie Period in days. This fashion, if the consumer denies or closes your optin kind the primary time, PushEngage will present them the popup after the desired days you place right here.

As soon as you might be proud of the optin popup, choose “Check Popup” to see the way it will seem on the customers’ facet. Lastly, hit Save and Allow Popup.”

With these settings in place, the popup optin will seem when each consumer visits your web site. So as to add to this, with PushEngage, you possibly can create, customise, and add a number of optin popups in your web site.

All it’s important to do is allow the optin templates from PushEngage » Design in your WordPress dashboard. As soon as right here, activate all of the optin templates you need in your web site with their toggle buttons. After which observe the steps you used above to create and customise the optin popup above.

However, aside from including a number of optin varieties and customizing, when customers see the optin kind, you can too personalize who sees a selected optin kind.

To do that, head to your WordPress dashboard, then navigate to Design and choose the “Focusing on Guidelines” tab.

Right here, first, use the toggle button to Allow Guidelines. Then, on the brand new choices displayed, you possibly can determine to focus on particular areas, or particular pages.

To focus on a area, choose “+ Add Nation Rule.” Then, from the primary dropdown, hit “Nation” and choose the nation you wish to goal from the dropdown menu.

To focus on particular pages in your web site, choose “+ Add Web site URL Guidelines.” Then, on the primary dropdown menu, choose between Web site URL Begin With, Web site URL Comprises, and Web site URL Actual Match. After this, transfer to the following textual content bar, and manually kind within the URL or key phrase you need the optin to show.

So as to add to that, PushEngage permits you to use each guidelines if you wish to get extremely particular. All it’s important to do is choose the +Add Nation Rule or Add Web site URL Guidelines buttons, relying on what you need.

Properly performed! Now you can create and show your push notification optin kind in your complete web site or particular pages.

Now that you understand how to permit customers to grow to be subscribers to your push notifications allow us to see the right way to broadcast your notifications.

Step 4: Ship a Broadcast Push Notification

Broadcast push notifications are a strong option to attain your viewers with vital updates, promotions, and information. PushEngage makes it straightforward to create and ship these notifications as we are going to stroll you thru under.

First, go to your WordPress dashboard and navigate to PushEngage » Push Broadcast to start out designing your push notification. Bear in mind, you possibly can create your design from scratch or use a pre-made template.

For this tutorial, we’ll use a template to simplify the method. So, on this web page, choose “Select from Templates” on the high.

On the following web page, you’ll see a wide range of templates categorized for various functions, reminiscent of flash gross sales, seasonal provides, new weblog posts, re-engagement, and extra. 

PushEngage provides a filter and search perform to make it simpler to pick out a template. On high of this, once you hover over a template and choose Preview, you open a web page the place you possibly can see how the template seems on completely different browsers and gadgets. 

To make use of a template, hover over it and choose “Use Template.” 

After deciding on a template, you’ll be taken to the New Push Broadcast Create web page. This web page resembles the format you used to design your optin varieties, that means you received’t expertise a studying curve. 

Because you’re utilizing a template, many sections will come prefilled with placeholder textual content. So all you might want to do is change the instance textual content with your individual.

Now, go to the “Notification Look & Design” part and add your Notification Title and Message. 

That is the primary physique of the alert. To assist your push message be efficient, PushEngage gives a personality depend to make sure your message isn’t too lengthy. You may also add emojis straight inside this part to seize your customers’ consideration. 

Beneath the Message area, enter the web page URL within the Notification URL bar to direct your customers once they click on on the notification.

Then, within the “Notification Icon” part, it is best to already discover your web site icon for those who positioned it in the course of the setup course of. If not, PushEngage permits you to add it at this level.

As soon as performed, use the toggle button to allow the “Present Giant Picture” choice. 

It will open an add space the place you possibly can choose and add a picture or use your current information. PushEngage additionally allows you to pull photographs from Unsplash or add a picture URL.

To extend engagement, allow “Multi-Motion Notification” with a toggle button. 

This function permits you to add a number of call-to-action buttons. After this, fill out the First Button Title and First Button URL. Optionally, you can too add the First Button picture. As soon as performed, activate “Present Second Button” and fill them out as you probably did within the First Button part. 

Beneath this, one can find the Notification Period part.

Right here, use the checkbox to allow “Maintain Notification Open till interplay.” Then, use Expire In to outline how lengthy the push alert ought to keep lively earlier than it’s retired. 

When you’ve personalized your notification to your liking, evaluate all the small print to make sure the whole lot is right by deciding on “Check Notification.” After this, hit Save & Choose Viewers.

On the following web page, you possibly can both Ship to All Subscribers, Ship to Viewers Group, or Ship to Customized Viewers and hit Ship/ Schedule.

Then, on the final web page, choose if you wish to Start Sending Instantly, Start Sending at a Explicit Day and Time, or Set Up a Recurring Notification.

Try the screenshot under for an instance of how your internet push notification will look.

That’s it! Now you can ship out a push broadcast with PushEngage.

Bonus: Automate Push Notifications with PushEngage

Now, with PushEngage, you possibly can create several types of push notifications that will help you join and talk along with your customers higher. On high of that, you possibly can automate these push notifications to make sure a easy expertise for each you and your customers.

1. Routinely Ship Push Notifications for New Posts

Sending push notifications each time you publish new content material is an effective way to maintain your viewers engaged and immediately drive visitors to your web site. 

With PushEngage, you possibly can automate this course of, offering an important expertise for each you and your viewers. 

First, navigate to your WordPress dashboard, then go to PushEngage » Settings and choose the “Auto Push Setting” tab.

Within the Auto Push Setting part, use the toggle button to activate the auto-push function. After this, PushEngage permits you to customise the notification content material. 

So, use the checkbox to allow “Use featured picture from put up as notification massive picture.” This visible ingredient could make your notifications extra participating and interesting to your viewers.

Beneath this, use one other checkbox to “Allow Multi-action buttons.”. This lets you add a number of call-to-action buttons to your notification, rising interactivity and engagement.

Beneath the Auto Push settings, you’ll discover the “Put up Varieties” dropdown menu. Use this to pick out the sorts of posts to which you need the auto-push function to use. 

For instance, you would possibly wish to ship notifications for weblog posts however not for pages. You may also ship a notification for each new posts and pages.

Lastly, set the Notification Icon Picture. 

Right here, use the checkbox to determine whether or not to make use of the location icon or the featured picture from the put up because the notification icon. This will help make your notifications immediately recognizable to your viewers.

When you’ve configured all of the settings, don’t overlook to avoid wasting your modifications to make sure your push notifications are routinely despatched everytime you publish new content material.

If you’d like a extra detailed tutorial, right here is an article on the right way to notify subscribers of recent posts.

2. Set Up Drip Campaigns with PushEngage

Making a drip marketing campaign with PushEngage is a strategic option to nurture leads, enhance conversions, and preserve constant engagement along with your viewers. 

PushEngage drip campaigns might help you create teams and segmentations that enhance engagement and construct constant worth and belief along with your customers. Plus, they’re totally automated, guaranteeing a hands-free leads nurturing expertise.

To start, navigate to your WordPress dashboard, go to PushEngage » Drip, and choose “Add New.” 

Then, go to the “Ship Notification” part. Right here, you possibly can choose “Instantly” from the dropdown to ship the primary drip message immediately. 

To schedule the primary drip message, choose “After,” which can ship the notification a specified variety of days after the consumer subscribes.

You may also choose “Subsequent” to ship the notification on a specific day as a substitute. With each choices, PushEngage permits you to set the precise time you need the push message to exit.  

When you determine when to ship the primary drip message, choose the arrow on the far proper of the tab.

It will open the “Notification Look & Design” part. Right here, you’ll:

• Title: Enter the title of your notification.
• Message: Write the primary message you wish to convey.
• Notification CTA: Add the call-to-action that directs customers to a selected web page or motion.

After this, you possibly can add the engagement components like a big popup picture, multi-action buttons, and extra. Once more, this part is much like making a broadcast or customizing popup modals, guaranteeing you possibly can simply design participating notifications with no studying curve.

Subsequent, it’s time to add extra push notifications to your drip marketing campaign. 

To do that, choose “Add New Notification” and observe the identical course of you probably did above so as to add extra notifications to your drip marketing campaign.

You may add as many notifications as essential to hold your viewers engaged and preserve a steady connection along with your subscribers over time.

As soon as happy along with your drip notifications, choose Drip Settings. Right here, set your marketing campaign to “Ship to All Subscribers” and choose Activate Autoresponder. 

Properly performed. Now you can create a drip marketing campaign with PushEngage. 

3. Create Teams and Segments with PushEngage

Creating segments and teams in PushEngage permits you to goal your viewers extra successfully, guaranteeing your push notifications attain the correct customers. Whereas they might sound comparable, they might help you obtain completely different targets and run completely different campaigns.

Creating Segments

Segments in PushEngage are vital for creating a selected consumer base by focusing on their conduct or attributes. This push plugin lets you add customers to segments routinely as they join, streamlining the segmentation course of.

To create a phase, first go to your PushEngage dashboard. As soon as there, navigate to “Viewers” and choose Segments from the dropdown menu. It will take you to the phase administration space.

On this web page, choose Create a New Section to start out the creation course of. 

Subsequent, create a reputation to your phase, giving it a transparent and descriptive title that displays its function. After this, transfer to the Select Section Standards tab, the place you possibly can outline its guidelines.

On this part, you’ll use the Add URL Filter Guidelines to find out which customers ought to be included on this phase. 

PushEngage provides numerous filtering choices reminiscent of Comprises, Begins with, and Actual Match. These filters let you specify key phrases that should be current in a consumer’s exercise or conduct to qualify them for this phase. 

As an illustration, if you wish to goal customers who go to a specific web page in your web site, you possibly can enter that web page’s URL or a portion of it.

If you might want to refine your phase additional, you possibly can create further guidelines. This helps make the phase as exact as attainable, guaranteeing that solely probably the most related customers are included. 

When you’ve arrange your filters and are happy with the standards, all it’s important to do is Save Section. 

Nice! Your new phase is now prepared to make use of in your push notification campaigns.

Creating Teams

Teams in PushEngage, not like segments, are created manually by you after customers have already signed up. This function is especially helpful when categorizing your viewers based mostly on extra static standards, reminiscent of location or system kind.

To create a bunch, navigate to the “Viewers” part in your PushEngage dashboard and choose Viewers Teams. Then, choose Create New Viewers Group from the highest of the web page.

Subsequent, start by giving your group a reputation and a short description. It will allow you to simply determine the group when deciding on audiences to your campaigns. After this, outline the standards figuring out which customers belong to this group.

PushEngage gives a number of choices for grouping customers. You may group customers based mostly on their Browser, System, Section, Attribute, Nation, State, Metropolis, and extra. 

So as to add to this, you possibly can develop the standards by including a number of guidelines to create a extra refined group. For instance, you possibly can create a bunch of customers from a selected nation who use a specific kind of system. 

By including a number of standards, you possibly can be sure that your group is extremely focused.

When you’ve set all the required standards and are happy with the configuration, choose Save Viewers Group. 

That’s It! Your new viewers group is now prepared for use in your push notification campaigns.

Bear in mind, it is very important be exact when creating and managing your segments and teams in PushEngage. It is because you possibly can considerably improve the effectiveness of your push notifications, guaranteeing they attain the customers most definitely to have interaction along with your content material.

Congratulations! Now you can arrange push notifications with PushEngage. You probably have any extra questions, take a look at the FAQs under.

FAQs: Add Push Notifications to WordPress to Drive Visitors

We hope you loved studying about the right way to add push notifications in WordPress. In case you are searching for PushEngage alternate options, right here is an article on the Greatest Push Notification Instruments for Your WordPress Web site.

Other than that, listed here are different articles chances are you’ll be all for studying.

The primary article will train you the right way to notify subscribers of recent WordPress posts. The subsequent educates you on the right way to create automated current gross sales notification popups. Whereas the final put up lists one of the best WordPress banner plugins to spice up conversions.