Podcasts are fairly new on the earth of on-line content material, however they’re changing into tremendous well-liked actually quick. For instance, do you know that there are over 504 million podcast listeners worldwide? That’s greater than the whole inhabitants of Germany, France, and Italy mixed!

We’re massive followers of podcasts ourselves right here at WPBeginner. And plenty of of our readers are additionally desirous about beginning their very own podcasts, whether or not as solo content material creators or as a part of their enterprise’s content material advertising and marketing technique.

Since we’re all about serving to you succeed on-line, we’ve put collectively this complete roundup of podcast statistics for this yr.

So, seize your headphones, and let’s dive into the thrilling world of podcast statistics.

Prime Podcast Statistics You Ought to Know

There’s a whole lot of floor to cowl on this final record of podcasting statistics. However don’t fear, you should utilize the short hyperlinks beneath to skip to your most well-liked subject:

The Podcast Increase: Market Measurement and Progress

Let’s dive into the explosive development of podcasting. These numbers will present how massive this medium has develop into and why it issues to your on-line presence.

1. There are over 4.2 million podcasts everywhere in the world.

To place this into perspective, that’s greater than the whole inhabitants of Los Angeles. If every podcast have been an individual, they might refill 50 massive sports activities stadiums.

Much more spectacular, this quantity is consistently rising. Roughly each 3 days, about over 111,000 new podcasts are revealed. That’s like including a brand new metropolis’s price of podcasts each week.

If you wish to contribute to those numbers, then you have to a dependable podcast internet hosting service like PodBean. A podcast internet hosting service shops your audio information and makes them obtainable for listeners to obtain or stream from wherever on the earth.

2. Podcasts have develop into practically as well-liked as radio in simply seven years, with the hole in listeners shrinking from 53% to solely 7%.

Podcasts began far behind within the spoken phrase listening scene however have practically caught as much as radio in a short while. This exhibits how briskly individuals are altering the best way they take heed to content material.

This implies extra individuals wish to take heed to particular matters they’re desirous about, fairly than no matter’s on the radio. For enterprise homeowners, beginning a podcast might assist you attain new individuals who wish to pay attention as a substitute of learn.

You may flip your weblog posts into podcast episodes, giving your viewers a brand new approach to get pleasure from your content material. This would possibly assist you develop your viewers and even make some extra cash out of your web site.

3. The proportion of energetic podcasts has been regular at 17% since 2023.

In different phrases, the podcast scene may be very aggressive. Most podcasts don’t preserve going for lengthy, however the ones that do are probably doing effectively.

Les Alfred from the Balanced Black Girl podcast shares some beneficial recommendation:

In the event you’re desirous about rising your podcast, I’d say consistency is extremely essential. We are able to’t launch an episode one week after which ghost our listeners for a month, after which have episodes two weeks in a row after which ghost them for an additional month. As you’re placing your podcast collectively, I need you to actually take into consideration a schedule that actually works for you and what you will be constantly doing for a really very long time. With this podcast, I did an episode each different week as a result of that was what labored greatest for me.

Les Alfred from Balanced Black Woman podcast

Success in podcasting isn’t nearly beginning, however about retaining a gradual schedule that works for you and your listeners. We’ll take a look at what the commonest publishing schedule is amongst podcasters later within the article.

4. AI-powered podcasts have grown by 500% within the final yr.

In the event you’re new to podcasting, you’re in luck as a result of synthetic intelligence (AI) can now make the entire course of a lot simpler.

AI helps in some ways. It might probably discover particular phrases in your recordings, making it easy to edit your podcast. It might probably additionally flip your speech into textual content for transcripts or captions, which is essential for making your podcast extra accessible.

Audio enhancing can be now a lot quicker with AI, as it could possibly clear up the background sound and even assist create music that’s greatest to your podcast.

If in case you have a podcast web site, you should utilize SeedProd, a drag-and-drop web page builder. Its AI instruments allow you to generate copy to your podcast episode descriptions or create fascinating visuals to catch customers’ consideration. This may prevent time in managing your web site.

Even higher, SeedProd presents a WordPress podcast theme that you should utilize to get began instantly.

For extra data, try our SeedProd evaluate.

Extra Podcast Market Measurement Statistics

• The podcast market measurement is predicted to achieve $30.03 billion by the top of 2024.
• For individuals aged 13-64, podcasts are extra well-liked than radio (41% vs. 39%). However for these over 65, radio continues to be the best choice (66% vs. 13%).
• Over 50% of entrepreneurs now use podcasts to achieve their viewers.
• The largest podcast networks are iHeart Viewers Community (653 million listeners), Acast (400 million), and Libsyn (100 million).
• 40% of podcasters say AI helps them save time, 23% use it for concepts, 11% for automation, and 13% for making content material.
• Podcasters primarily use AI to advertise their exhibits (46%), put together content material (29%), and edit episodes (24%).
• Essentially the most used AI instruments by podcasters are Headliner, ChatGPT, and Canva.

Content material Is King: Well-liked Podcast Genres and Codecs

Understanding the preferred podcast genres and codecs may also help you discover your area of interest or faucet into current audiences.

5. The most well-liked podcast genres are information (21%), true crime (18%), sports activities (17%), well being and health (17%), and faith and religion (16%).

You is likely to be questioning find out how to break into podcasting in case your model doesn’t match these well-liked classes. However don’t fear, right here’s an thought: each {industry} can profit from a news-style podcast.

For instance, The WP Minute podcast covers WordPress information, exhibiting how area of interest matters can discover their viewers.

Information podcasts aren’t often simply straight information. They typically embrace commentary, evaluation, and knowledgeable opinions.

This method could make your podcast extra partaking and beneficial to listeners. You’ll be able to add your distinctive perspective or invite {industry} consultants to debate present developments. This may make your content material extra insightful and entertaining, even in a distinct segment market.

6. The most well-liked podcast episode size is 20-40 minutes, becoming effectively into listeners’ busy lives.

This size works effectively as a result of it’s lengthy sufficient to dive into a subject however quick sufficient to complete throughout a commute or exercise. It respects listeners’ time whereas nonetheless offering beneficial content material.

Nonetheless, the best size can rely in your subject and {industry}.

For instance, an industry-specific academic podcast just like the Search Engine Journal Present would possibly vary from 30 to 45 minutes, permitting for in-depth discussions of advanced matters.

However, a storytelling podcast like This American Life typically runs for an hour, giving time to completely develop narratives and discover a number of story angles.

Discovering the appropriate size to your podcast could take some testing. Take note of your viewers suggestions and engagement metrics. You may begin with 30-minute episodes and alter primarily based on listener response.

7. Barely extra podcast listeners (46%) choose podcasts with video in comparison with those that choose audio-only (42%).

Video permits listeners to see the expressions and reactions of hosts and company, making discussions extra dynamic and relatable.

To reap the benefits of this development, take into account beginning a YouTube channel to your podcast. In addition to including a visible factor to your podcasts, YouTube enables you to create a way of neighborhood via options like feedback and stay chat.

We additionally advocate embedding your YouTube channel into your podcast web site to create a central hub for all of your content material. This method permits guests to simply entry each your audio and video content material in a single place. In flip, this may enhance the consumer expertise and doubtlessly enhance engagement.

Plus, you possibly can attain extra listeners through SEO (search engine marketing). Our suggestion is to make use of a WordPress search engine marketing plugin like All in One SEO (AIOSEO).

This plugin enables you to create customized search engine marketing titles and meta descriptions for every podcast episode, add schema markup to assist search engines like google and yahoo perceive your content material higher, and generate XML sitemaps to make sure all of your pages are listed.

You’ll be able to study extra about this plugin in our full AIOSEO evaluate.

Extra Well-liked Podcast Style and Format Traits

• Essentially the most appreciated podcast varieties are comedy, information, and society and tradition.
• 79% of weekly podcast listeners within the U.S. have consumed a video podcast.
• 75% of individuals imagine that video will develop into the default recording format for podcasts.
• 62% of weekly podcast listeners aged 13 and up have loved video podcasts passively, with the video enjoying within the background.
• 43% of Millennials choose video podcasts over audio-only podcasts.
• 42% of Technology Z choose video podcasts over audio-only podcasts.
• 31% of Technology X choose audio podcasts over video podcasts.
• 25% of Child Boomers choose video podcasts over audio-only podcasts.
• 17% of podcast hosts document their episodes in each audio and video codecs.
• The most well-liked podcast exhibits on the earth embrace The Joe Rogan Expertise, Clueless, The Tucker Carlson Present, So Supernatural, and Rotten Mango.

Meet Your Viewers: Podcast Listener Demographics and Habits

Now, let’s take a look at who’s listening to podcasts and after they’re tuning in. This data may also help you create content material that matches your viewers’s life-style.

8. Most individuals take heed to podcasts whereas doing home tasks (77%), cooking (74%), or exercising (62%).

This implies your listeners are sometimes multitasking whereas they tune in.

As a web based content material creator, preserve this in thoughts whenever you’re making your podcast.

Your viewers won’t at all times offer you their full consideration, so attempt to preserve your content material clear and straightforward to observe. It’s a good suggestion to make use of a conversational tone and keep away from advanced concepts that want visible aids.

9. 68% of listeners take heed to a podcast episode from begin to finish.

That is surprisingly excessive in as we speak’s world, the place consideration spans are getting shorter and plenty of customers choose fast, bite-sized content material. However podcasts appear to go towards the development, retaining listeners hooked for longer intervals.

So, how do you retain your podcast partaking from begin to end?

Take into consideration your favourite podcasters. Why do you retain listening to them? Typically, it’s as a result of they inform fascinating tales, share distinctive insights, or make you’re feeling such as you’re a part of a dialog.

Identical to a weblog put up, that you must seize consideration to start with, have a transparent construction, but in addition incorporate some private contact to make it really feel such as you’re speaking with an actual human.

Additionally, it’s a good suggestion to make use of music breaks or quick segments to maintain issues recent.

Josh Horowitz from the Completely happy, Unhappy, Confused podcast is a superb instance of this. He has a ‘Profoundly Random Questions’ section the place he asks actors and filmmakers surprising questions so as to add a enjoyable twist to the interview.

10. 36% of listeners say they’ve tried a way of life change due to a podcast they listened to.

For enterprise homeowners, that is nice information. It implies that if you happen to go on a podcast, you might have an actual probability to clarify your model or product in-depth, present the way it may also help the viewers, and anticipate nice outcomes.

In fact, this implies that you must select the appropriate podcast to work with. Search for exhibits that match your goal market. The podcast’s viewers needs to be just like your supreme prospects. This fashion, you’re extra more likely to attain individuals who will probably be desirous about what it’s important to provide.

11. Individuals who take heed to podcasts a minimum of 1x per week are sometimes trendsetters who wish to advocate merchandise, keep knowledgeable, and host social occasions.

These listeners usually are not simply passive customers. They’re energetic members of their communities, each on-line and offline. In the event you can win them over, you’re not simply changing a listener right into a buyer however doubtlessly accessing their whole community.

For instance, these frequent podcast listeners can develop into your model ambassadors. In the event that they like your product or content material, they’re more likely to share it with their family and friends. This word-of-mouth advertising and marketing will be very highly effective and cost-effective.

Additionally, since these listeners keep updated with present affairs and developments, they’re typically open to new concepts and merchandise. This implies they is likely to be extra keen to check out your choices, particularly if you happen to current them in an enticing method via a podcast.

12. Podcast listeners take heed to round 7 hours of podcast content material per week on common.

That’s like watching about three full-length films each week!

As identified earlier, most individuals take heed to podcasts whereas doing different duties. This implies podcasts can seize the viewers’s consideration throughout occasions that may in any other case be unproductive. For advertisers, this can be a golden alternative to achieve customers after they’re engaged however not visually distracted.

We are going to dive deeper into podcast promoting later on this article. For now, simply know that these listening habits make podcasts a horny platform for getting your message on the market.

Extra Podcast Viewers Knowledge and Information

• Individuals aged 13 and up spend 18% of their audio time on streaming music, 14% on YouTube music, and 10% on podcasts.
• The fastest-growing age group for podcast listeners is 13 to 17 years previous.
• Frequent podcast listeners (1x per week) are usually extra educated, higher employed, and earn greater than the typical U.S. grownup.
• 73% of customers pay attention on smartphones, 71% use headphones, whereas 29% use audio system.
• 87.88% of listeners tune in each privately and publicly. 96.21% pay attention in personal places, whereas 91.67% pay attention in public locations.
• Early evenings on weekdays are the preferred listening time (93.18%). Weekend mornings are the least well-liked (73.48%).
• 77% of US weekly podcast listeners have binge-listened to a podcast. Fiction and true crime are the preferred for binging.
• Listeners sometimes use about 45-120 MB of information per hour when streaming podcasts.
• 73% of engineers take heed to work-related podcasts each week.

Podcast Discoverability: How Listeners Discover New Exhibits

To develop your podcast viewers, that you must know the way listeners uncover new exhibits. Listed below are some podcast discoverability developments it’s best to know:

13. Many individuals discover podcasts via web searches (49%) and social media suggestions (48%).

This knowledge exhibits the facility of word-of-mouth advertising and marketing. When your listeners love your content material, they’re more likely to share it with others.

However it additionally highlights the significance of utilizing the appropriate key phrases in your podcast titles and descriptions on streaming apps and web sites.

That’s why we strongly advocate making a podcast web site to spice up your discoverability. By embedding your audio information and optimizing your website for search engines like google and yahoo, you possibly can create a brand new visitors supply and appeal to listeners who’re trying to find matters you cowl.

If you wish to discover key phrases which can be related to your podcast content material, LowFruits is a superb possibility. This device can analyze numerous search pages in bulk and see the place you might have the best probability of rating.

Don’t overlook about social media. Creating quick, partaking snippets of your podcasts and importing them as reels on Instagram or TikTok may also help you attain new audiences.

These platforms are nice for showcasing your character and giving potential listeners a style of what your podcast presents.

In the event you do resolve to create quick snippets for social media, we additionally counsel embedding these shorts in your web site. This may present web site guests with a fast preview of your podcast content material in your homepage.

You’ll be able to simply accomplish this utilizing the Smash Balloon plugin. In addition to embedding video content material in your web site, it’s also possible to customise how the video participant appears to match your web site design.

You’ll be able to study extra about this social media plugin in our Smash Balloon evaluate.

14. YouTube is the highest platform for podcast discovery, with 33% of weekly listeners preferring it over Spotify (25%) and Apple Podcasts (16%).

Whereas YouTube is main, a lot of listeners nonetheless choose Spotify and Apple Podcasts, particularly after they’re on the go or don’t have YouTube Premium to play audio within the background.

To maximise your attain, take into account a multi-platform method. You’ll be able to add your video content material to YouTube but in addition distribute your audio to well-liked podcast platforms like Spotify and Apple Podcasts. This technique ensures you’re catering to totally different listener preferences and habits.

Notice that we by no means advocate importing a video to your WordPress web site, particularly in case your podcasts are longer than 20 minutes. This may decelerate your server and your website general.

15. Most podcasters publish on weekdays between 2 AM and 5 AM to extend visibility on podcast apps.

Identical to testing one of the best time to publish a weblog put up, it’s essential to check totally different days and occasions to launch your podcast episode.

Take note of when your episodes get probably the most listens or downloads within the first 24-48 hours after launch. This knowledge may also help you establish when your particular viewers is almost definitely to have interaction with new content material.

Do not forget that one of the best time can range relying in your audience and their habits. For instance, in case your podcast is geared toward working professionals, releasing it early within the morning would possibly work effectively as individuals can obtain it for his or her commute.

Additionally, take into account the time zones of your main viewers. If in case you have a world viewers, you would possibly have to discover a time that works throughout a number of time zones.

16. Apple Podcasts leads in podcast downloads with 70.8%, adopted by Spotify at 8.9%, and different platforms at 5.9%.

On the planet of podcasts, a ‘obtain’ occurs when somebody saves an episode to their system or begins streaming it. This quantity is essential as a result of it exhibits how many individuals are literally listening to a podcast.

Apple Podcasts has such a excessive proportion of downloads for a number of causes. First, it comes pre-installed on all Apple gadgets, that are highly regarded. Secondly, Apple was one of many first massive firms to assist podcasts, so it has a head begin.

Though Spotify is rising in recognition for podcasts, it’s nonetheless catching as much as Apple. Different platforms have smaller shares, however they’re nonetheless essential for reaching totally different audiences.

Extra Podcast Discoverability Statistics

• Apple Podcasts hosts over 2,600,000 podcasts.
• 71% of individuals discover podcasts via suggestions from family and friends.
• 69% uncover new podcasts by listening to different podcasts.
• 67% of listeners say their favourite podcasts have their very own Instagram accounts.
• 59% of individuals discover podcasts via streaming companies.
• 40% of listeners discover new podcasts utilizing in-app search bars.
• Individuals are extra more likely to begin listening to new exhibits in January, March, July, and October, typically matching up with seasonal occasions like the brand new yr, summer season, and vacation season.

Key Podcast Metrics: The right way to Measure Success

Identical to you’d monitor your web site’s visitors and engagement, keeping track of your podcast’s metrics helps you make knowledgeable selections about your content material and technique.

Let’s take a look at some key metrics that may assist decide your podcast’s success and information your future efforts.

17. The highest 3 methods podcasters measure success are a spike in obtain numbers, an electronic mail from a listener, and a optimistic score and evaluate.

Podcasters worth these metrics as a result of they supply tangible proof of viewers engagement and development. Obtain spikes point out elevated curiosity, listener emails present private influence, and optimistic rankings enhance visibility and credibility.

In the event you obtain a optimistic score or evaluate, it’s an amazing thought to show it in your web site as social proof. This may encourage new listeners to provide your podcast a attempt.

For extra data on find out how to showcase these opinions successfully, you possibly can learn our article on find out how to create a opinions web page in WordPress.

Getting emails from listeners is especially beneficial because it signifies a deep connection along with your content material. To make it simple for customers to achieve out through electronic mail, you possibly can create an easy-to-use contact kind in your web site with a plugin like WPForms.

This manner plugin has numerous contact kind templates, so you possibly can select one which fits your wants greatest. Plus, the drag-and-drop performance makes it simple to customise the shape to your actual preferences.

18. 71% of weekly podcast listeners tune in inside 24 hours of an episode’s launch, which could be a benchmark for measuring your podcast’s engagement.

In case your podcast achieves comparable or larger numbers, it suggests your listeners are extremely engaged and keen to your content material.

There are a number of methods you possibly can enhance the numbers for this metric. You’ll be able to create social media accounts to tell followers about new episodes or an electronic mail record to ship direct notifications, making certain they by no means miss your newest content material.

Or you possibly can even begin a membership system in your web site.

Right here at WPBeginner, we use a video membership website with MemberPress, which has considerably helped us develop our electronic mail record.

This method can flip informal followers into tremendous ones who tune in instantly upon launch. Plus, you possibly can take this chance to supply extra worth to your followers as a content material creator, like unique bonus content material, early entry to episodes, behind-the-scenes footage, and even stay Q&A periods.

These further perks not solely encourage listeners to have interaction shortly with new content material but in addition foster a stronger, extra loyal neighborhood round your podcast.

Extra Podcast Success Metrics to Monitor

• On common, podcasts get round 141 downloads of their first 30 days.
• The highest 1% of podcasts get practically 4,000 downloads inside 7 days of launch.
• Inside 7 days of launch, greater than 30 downloads places you within the prime 50% of podcasts.
• Greater than 115 downloads inside 7 days places you within the prime 25% of podcasts.
• Greater than 470 downloads inside 7 days places you within the prime 10% of podcasts.
• Greater than 1,100 downloads inside 7 days places you within the prime 5% of podcasts.
• Greater than 4,782 downloads inside 7 days places you within the prime 1% of podcasts.
• Podcasters’ 4th most most well-liked approach to measure success is sweet suggestions from listeners on social media.
• Gaining a brand new patron is the fifth most most well-liked method podcasters measure success.
• Making a product sale is the sixth most most well-liked method podcasters measure success.
• Getting a buyer lead is the seventh most most well-liked method podcasters measure success.
• The variety of likes an episode will get on social media is the eighth most most well-liked method podcasters measure success.

Mic to Cash: Podcast Promoting and Monetization Traits

One of many the explanation why manufacturers want to podcasts as a content material advertising and marketing technique is their skill to drive engagement and conversions. This part will present you simply how efficient podcasts will be for promoting and monetization.

19. 46% of people that take heed to podcasts month-to-month say the adverts aren’t annoying, which is 23% larger than for YouTube adverts.

Podcast adverts are sometimes seamlessly woven into the content material, making them really feel much less intrusive than pre-roll or mid-roll video adverts. Audio adverts additionally don’t interrupt the visible expertise like video adverts do, making them really feel much less intrusive general.

This larger advert tolerance makes podcasts a horny platform for advertisers. So if you happen to’re a WordPress blogger, beginning a podcast could be a approach to diversify your revenue streams and provide advertisers a extra partaking platform to achieve your viewers.

20. On Spotify, 93% of listeners who interact with podcast content material additionally interact with the adverts promoted in these podcasts.

The explanation for this excessive engagement charge? Spotify’s knowledge exhibits that 63% of individuals belief their favourite podcast host greater than their favourite social media influencer.

That being mentioned, this doesn’t imply you possibly can simply promote any product that desires to give you cash. Audiences nonetheless worth content material that exhibits authenticity and so they can belief. It’s higher to solely work with manufacturers that align with your personal values and be clear about sponsored content material.

21. 80% of listeners have visited an internet site a number of occasions after listening to a podcast advert.

To maximise this potential as a enterprise proprietor, make certain your touchdown web page is tailor-made to the podcast viewers. You’ll be able to simply create a custom-made web page utilizing SeedProd.

This device permits you to add customized dynamic content material, corresponding to ‘Hey [Podcast Name] listener!’ to make guests really feel welcomed and acknowledged.

This private contact can enhance the probability of tourists exploring your website additional, signing up for newsletters, or making purchases.

You can even use OptinMonster to arrange an exit-intent popup, which can seem when a customer is about to go away your website.

This fashion, you possibly can seize potential leads who would possibly in any other case have left with out partaking. You may provide a particular low cost code talked about in your podcast or a free useful resource associated to the podcast subject.

22. 15% of podcast listeners would pay between $10 and $25 to come back to a stay recorded occasion.

A stay podcast occasion is when a podcast is recorded in entrance of an viewers. These occasions are well-liked as a result of they offer followers an opportunity to see their favourite hosts in particular person and be a part of the present.

Stay occasions can enhance a podcast’s revenue via ticket gross sales, merchandise, and typically even sponsorships. Additionally they assist construct a stronger neighborhood across the podcast, which might result in extra loyal listeners and higher alternatives for future monetization.

Nonetheless, organizing these occasions will be costly, particularly on the subject of discovering an acceptable venue. That’s why many podcasters in the identical area of interest typically crew up.

A great instance is the BBE Stay Podcast Pageant, which brings collectively exhibits like Move the Meerkat, Get the Gist, and Model In Progress. By becoming a member of forces, they will share prices and appeal to a bigger viewers, making the occasion extra financially viable and thrilling for attendees.

Extra Podcast Monetization Statistics

• It’s estimated that podcasting advert income will hit the $4 billion mark by the top of 2024.
• Advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% year-over-year development.
• Podcasts make up 5.1% of US adults’ every day digital media time, however solely 0.8% of digital advert spend. This hole means that podcast promoting is undervalued regardless of its revenue potential.
• 46% of individuals have purchased a product after listening to an advert or a sponsorship on a podcast.
• 52% of podcast listeners mentioned they’re more likely to take suggestions straight from podcast hosts.
• 71% of podcast listeners are keen to study extra in regards to the manufacturers that publicize on podcasts, larger than another medium.
• 65% of listeners indicated they’re more likely to search for extra details about manufacturers that publicize in podcasts.
• 59% of listeners would advocate manufacturers marketed on podcasts to others.
• 53% of listeners could be more likely to buy from a model they heard marketed on a podcast.
• 42% of podcast adverts have been to drive model consciousness, in contrast with 39% for direct responses and 12% for branded content material.
• 70% of advert income comes from podcasts that put up bi-weekly or weekly episodes.
• Within the US, the best advert income share for podcasts comes from the Sports activities style (15%), adopted carefully by Society & Tradition and Comedy (each at 14%), with Information & Politics taking over 12% of the share.

Worldwide Podcast Stats: Which Nation Has the Most Listeners?

Now we’ll discover how podcasts are doing all over the world. The numbers would possibly shock you.

23. There are 504.9 million podcast listeners worldwide.

That’s greater than the whole inhabitants of america and Canada mixed. It’s like having one in each 15 individuals on Earth tuning into podcasts.

This large quantity exhibits simply how well-liked podcasts have develop into globally, crossing a number of language and cultural boundaries.

24. In South Africa, 68% of individuals are common podcast listeners, the best charge of any nation surveyed.

This excessive proportion is likely to be as a consequence of South Africa’s robust radio tradition. Podcasts provide an analogous audio expertise however with extra numerous and on-demand content material, making them a pure match for South African listeners.

25. Indonesia leads in podcast consumption, with 57% of its inhabitants listening for a minimum of an hour weekly.

This excessive charge in Indonesia may very well be due to the nation’s younger, tech-savvy inhabitants and bettering web entry. Podcasts provide a approach to entry numerous content material and study new issues with out spending a lot cash, which appeals to many Indonesians.

The nation’s visitors congestion in main cities may also play a task, as podcasts present leisure throughout lengthy commutes.

Extra International Podcast Listening Traits

• Within the USA, 42% of Individuals aged 12 and older have listened to a podcast previously month.
• 79% of individuals within the US take heed to podcasts on their smartphones.
• The most well-liked podcast genres within the US are comedy, society and tradition, information, true crime, and sports activities.
• Individuals take heed to podcasts at a median charge of 39%.
• Canadians are slower to undertake podcasts, with solely 31% listening a couple of hour per week.
• In Europe, Romania stands out with 47% of its inhabitants being podcast listeners, considerably larger than the typical amongst all customers.
• Center Japanese nations have excessive podcast listening charges. Saudi Arabia leads at 59%, adopted by Egypt at 56%, UAE at 53%, and Morocco at 45%. Solely Lebanon is beneath common at 31%.

Sources:

Backlinko,
Demand Sage,
Digiday,
Edison Research,
eMarketer,
Frontiers,
Headliner,
Influencer Marketing Hub,
Loopex Digital,
Oberlo,
Pew Research,
Podcastle,
Podcast Index,
Quill Podcast Agency,
RAJAR,
Spotify,
Statista,
The Podcast Host,
Wondershare,
YouGov

We hope this final record of podcasting statistics and developments may also help you begin and develop your personal podcast enterprise.

In the event you’re in search of extra insights to optimize your on-line presence, you possibly can try these different analysis guides:

Uncover Extra Analysis Guides

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