At WPBeginner, we’ve been utilizing various kinds of lead magnets for over a decade now to get readers to subscribe to our electronic mail listing. To date, we have now constructed lead magnets like ebooks, free instruments, giveaways, checklists, and much more.

We now have additionally used dozens of lead magnet instruments, together with an book builder, an optin kind creator to construct optin types, and electronic mail publication instruments to develop an electronic mail listing. That’s why we all know what it takes to seize as many leads as attainable and switch them into paying prospects.

On this article, we are going to share one of the best lead magnet instruments and our firsthand expertise with them.

What Is a Lead Magnet?

A lead magnet or an optin bribe is a precious piece of content material or useful resource which you can provide to potential prospects in change for his or her contact data, like their electronic mail tackle or cellphone quantity.

Lead magnets are extremely efficient in attracting new leads and rising your electronic mail listing.

Some frequent sorts of lead magnets embrace ebooks, whitepapers, checklists, templates, webinars, quizzes, case research, video tutorials, podcasts, free trials, reductions, and extra.

If you wish to develop your electronic mail listing with a lead magnet, then you’ll need to make it related to your audience and supply precious data or insights that they’ll’t simply discover elsewhere.

How We Chosen Lead Magnet Instruments

Right here are some things we thought-about when selecting lead magnet instruments for this showcase:

• Our first-hand expertise: We’ve been rising our electronic mail listing with lead magnets and have used a number of lead magnet instruments within the course of. We picked instruments that we’re already utilizing on WPBeginner and our companion manufacturers.
• Totally different use instances: To develop leads with lead magnets, you’ll want to make use of various kinds of instruments, akin to a lead magnet creator, electronic mail advertising software program, a kind builder, and promotion instruments. Whereas compiling this listing, we thought-about these totally different use instances.
• Elements: We checked out a number of components, together with ease of use, options, pricing, and buyer assist to make sure that you get the very best worth to your cash.

Overview of the Greatest Lead Magnet Instruments

	Identify	Class	Pricing	Free Possibility
🥇	Beacon	Lead Magnet Builder	$19 / month	✅
🥈	OptinMonster	Lead Kind Builder	$9 / month	❌
🥉	WPForms	Lead Kind Builder	$49.50 / 12 months	✅
4	Thrive Leads	Lead Kind Builder	$99 / 12 months	❌
5	Canva	Lead Magnet Builder	$120 / 12 months	✅
6	SeedProd	Lead Magnet Promoter	$39.50 / 12 months	❌
7	Fixed Contact	Electronic mail Advertising Instrument	$12 / month	❌
8	Brevo	Electronic mail Advertising Instrument	$25 / month	✅

1. Beacon (Lead Magnet Creator)

Beacon is a strong lead magnet creator that helps companies and entrepreneurs create high-converting lead magnets. With Beacon, you may simply make ebooks, whitepapers, checklists, electronic mail templates, and extra with none design or coding abilities.

We examined Beacon for this text. From our expertise, it’s by far one of the best lead magnet builder we’ve ever labored with.

Beacon encompasses a user-friendly interface that makes it straightforward to create lead magnets, even for newbies. You don’t want any design or coding abilities to get began.

It gives a variety of professionally designed templates which you can customise to create your personal distinctive lead magnets.

Its drag-and-drop editor means that you can simply add and prepare components in your lead magnet. With only a few clicks, you may add textual content, photographs, movies, and extra.

Execs of Utilizing Beacon:

• Lead seize types: Except for lead magnets, Beacon additionally permits you to construct lead seize types which you can embed in your web site to gather leads.
• Integration with standard electronic mail advertising platforms: It seamlessly integrates with all main electronic mail advertising platforms, so you may simply add new subscribers to your electronic mail listing.
• Content material blocks: Beacon supplies a library of pre-made content material blocks, akin to calls-to-action, opt-in types, and social share buttons. These not solely assist you construct a lead magnet but in addition develop your electronic mail listing.
• Staff collaboration: It permits a number of crew members to collaborate on creating lead magnets. This function is especially helpful for groups working remotely or on totally different schedules.

Cons of Utilizing Beacon:

• Restricted free plan: Whereas Beacon gives a free plan, you’ll need to improve to obtain a lead magnet you might have constructed. Nevertheless, you may embed a lead magnet kind in your web site and accumulate emails with the free plan.
• No A/B testing: Beacon doesn’t provide A/B testing, which could be useful for optimizing your lead magnet types.

Why We Advocate Beacon: Beacon is one of the best wager if you’re seeking to construct gorgeous lead magnets that convert with out hiring a designer. It even permits you to create a library of gated content material inside a minute!

Pricing: Beacon gives a free model, which is finest for brand new companies and hobbyists. The premium model begins at $19 per 30 days.

2. OptinMonster (Lead Magnet Form Builder)

OptinMonster is one of the best lead generator instrument that comes with pre-designed kind templates that can assist you create a excessive changing lead magnet kind.

We really apply it to WPBeginner to create high-converting popups, a sticky floating bar, and lots of different sorts of campaigns to develop our electronic mail listing.

For extra particulars, discover ways to do lead technology in WordPress like a professional.

Making a Lead Magnet Kind

To create a high-converting optin bribe kind, merely join OptinMonster, select a lead magnet template that you just like, after which customise it to match your branding.

When you’ve chosen a template, you may add your lead magnet picture to the shape.

Then, ensure you combine your electronic mail advertising service with OptinMonster. That means, as quickly as somebody subscribes to your listing, you may ship the lead magnet to their electronic mail whereas additionally rising your listing.

Execs of OptinMonster:

• Tremendous straightforward to construct a kind: With the drag and drop builder, you may create a high-converting lead magnet kind in minutes.
• By no means construct a kind from scratch: OptinMonster gives quite a lot of pre-built lead magnet templates, so that you don’t have to start out a marketing campaign from scratch.
• Web page-level focusing on: You’ll be able to goal particular pages or posts together with your kind to extend conversions.
• Different superior focusing on: OptinMonster additionally has a number of superior focusing on options, like exit intent, onsite retargeting, A/B testing, and extra.

Cons of OptinMonster:

• No free plan: Whereas OptinMonster doesn’t promote a free plan, in the event you set up its free WordPress plugin, then you may get a free plan.
• SaaS instrument: Because it’s a SaaS plugin, you’ll need to log in to OptinMonster to construct a kind. Nevertheless, not like different popup plugins, it doesn’t decelerate your web site because it doesn’t devour a lot of your server assets.

Why We Advocate OptinMonster: OptinMonster is by far one of the best lead magnet kind instrument accessible available on the market. We apply it to WPBeginner to spice up our lead technology development.

Pricing: OptinMonster begins at $9/month when billed yearly. To get superior options like Exit Intent expertise and Sure/No types, you want the Professional plan, which begins at $29/month.

You’ll be able to learn our OptinMonster overview for extra particulars.

3. WPForms (Freemium WordPress Form Builder)

WPForms is probably the most user-friendly WordPress kind builder plugin that means that you can create high-converting lead magnet types with ease. It’s accessible in each a free and premium model, with the free version providing a variety of options that can assist you get began.

Not like most free WordPress kind plugins, WPForms gives native integration with an electronic mail advertising service: Fixed Contact. Which means with out paying a dime, you may create a lead magnet kind in WordPress and begin rising your electronic mail listing straight away.

We use WPForms on WPBeginner for various functions, together with contact types, lead technology, and extra. Based mostly on our expertise, we consider it’s probably the most beginner-friendly WordPress kind builder.

The premium model of WPForms comes with a number of extra options:

• Integrations: Combine your types with standard electronic mail advertising providers like AWeber, GetResponse, Mailchimp, and extra.
• Pre-built kind templates: WPForms comes with a library of 1800+ pre-built kind templates to select from. This may prevent effort and time when creating your personal types.
• Drag-and-drop kind builder: The drag-and-drop kind builder makes it straightforward to create types with none coding information. Merely drag and drop the fields you want onto the shape builder to launch your types straight away.
• Cell-responsive types: WPForms types are mobile-responsive, so they are going to look nice on any system.
• Spam safety: WPForms contains built-in spam safety to maintain your types secure from spam submissions.

Execs of Utilizing WPForms:

• Newbie-friendly: WPForms is designed to be straightforward to make use of, even for newbies who don’t have any coding expertise.
• Straightforward peasy: Its drag-and-drop interface and its assortment of pre-built kind templates make it straightforward to construct and launch a WordPress kind.
• Full WordPress kind resolution: Whether or not you need to combine cost processors together with your types or construct different sorts of types, like registration and even login types, WPForms is one of the best wager.
• Nice assist: WPForms has a devoted assist crew that’s accessible that can assist you with any points you could encounter.

Cons of Utilizing WPForms:

• Solely Fixed Contact with the free model: The free model solely helps the Fixed Contact integration. For integration with different electronic mail advertising providers, like Mailchimp or AWeber, you’ll have to make use of the paid model.
• No focusing on options: WPForms is a superb choice for creating easy lead technology types, nevertheless it doesn’t provide any focusing on options. Which means you’ll need to embed the types through WordPress blocks to show them.

Why We Advocate WPForms: When you’re searching for a lead technology kind builder plugin, then WPForms is the appropriate match. It even means that you can create a number of sorts of types, like cost types, registration types, survey types, and extra.

Pricing: WPForms pricing begins at $49.50/12 months. There’s additionally a free model of the plugin, which has restricted options.

Learn our WPForms overview for extra particulars.

4. Thrive Leads (WordPress Plugin to Build Forms)

Thrive Leads is one other standard lead technology instrument that means that you can create high-converting optin types and lead magnet campaigns.

Though it comes with restricted functionalities in comparison with OptinMonster, it’s constructed particularly for WordPress customers. However, OptinMonster is a standalone instrument that helps non-WordPress websites as nicely.

We use Thrive Leads on a few of our companion manufacturers, and it’s helped us develop our leads exponentially.

Thrive Leads comes with tons of lead technology kind templates, together with a lead magnet optin kind. Simply select a type of templates, and you’ll shortly design an optin freebie kind that helps you skyrocket your electronic mail listing.

Thrive Leads permits you to simply combine the types together with your electronic mail advertising software program, akin to Fixed Contact, Brevo, AWeber, and extra.

Execs of Utilizing Thrive Leads:

• Drag-and-drop interface: Thrive Leads options a simple drag-and-drop interface, permitting you to create and customise opt-in types with none coding information.
• Number of opt-in kind sorts: Thrive Leads gives a variety of opt-in kind sorts, together with lightbox popups, slide-ins, content material lockers, and extra. This lets you select the kind of kind that most closely fits your wants and web site design.
• Cell-responsive: All Thrive Leads opt-in types are mobile-responsive, which means they appear nice and performance correctly on all gadgets.
• WordPress plugin: You don’t need to log into the Thrive Themes web site to create a marketing campaign. Campaigns could be arrange proper inside your WordPress dashboard.
• Buy as a bundle: When you’re searching for an entire conversion optimization toolkit, then you should purchase the Thrive Themes suite as a bundle for enormous financial savings.

Cons of Thrive Leads:

• No free model: Thrive Leads is a premium plugin, and doesn’t provide a free model.
• Restricted focusing on options: Though it has many options, they’re restricted in comparison with instruments like OptinMonster.

Why We Advocate Thrive Leads: Thrive Leads is your best option if you’re searching for a lead kind resolution constructed for WordPress websites. It additionally gives a 30-day money-back assure.

Value: Thrive Leads prices $99/12 months. It’s additionally accessible to buy as a part of the Thrive Suite, which has a number of built-in plugins at one nice worth: $299/12 months.

Learn our Thrive Suite overview for extra particulars.

5. Canva (But One other Lead Magnet Builder)

Canva is a free on-line graphic design platform that means that you can create professional-looking designs, together with a lead magnet design, with none design expertise.

As we examined Canva, one of many options that stood out was its big selection of templates and instruments. These templates make it tremendous straightforward to create gorgeous visuals.

Canva is usually a precious instrument for creating visually interesting and informative lead magnets. You should use it to create varied sorts of lead magnets, together with ebooks, whitepapers, infographics, checklists, templates, and extra.

Execs of Utilizing Canva:

• Create eye-catching designs: Canva’s drag-and-drop interface makes it straightforward to create lovely designs to your optin bribes. You’ll be able to select from a library of templates or begin from scratch and simply add your personal photographs, textual content, and branding.
• Use high-quality photographs: You’ll be able to simply discover high-quality photographs from their library. You can even add your personal images or use royalty-free photographs from the net.
• Share your lead magnets simply: Canva makes it straightforward to share your lead magnets together with your viewers. You’ll be able to obtain them as PDFs or photographs, or share them instantly on social media or through electronic mail.

Cons of Utilizing Canva:

• Studying curve: Whereas Canva is user-friendly, mastering the platform’s options has a studying curve.
• Might be sluggish: Canva could be sluggish to load and use, particularly when working with advanced designs or giant recordsdata.
• Not all options are free: Whereas Canva gives a beneficiant free plan, some options are solely accessible to paid subscribers.
• Restricted design choices: Some customers might discover the design choices to be restricted in comparison with skilled design software program like Photoshop.

Why We Advocate Canva: When you’re searching for a free platform that permits you to design a lead magnet, then Canva is the appropriate selection.

Pricing: The essential options are free to make use of. You will get premium entry for $120/12 months for one individual.

6. SeedProd (Landing Page Tool for Lead Magnet Campaigns)

SeedProd is a strong WordPress touchdown web page builder that helps you create high-converting touchdown pages to advertise your lead magnet campaigns. It comes with a library of 300+ pre-built touchdown web page templates, together with templates for lead magnets.

After selecting a template, you may customise your touchdown pages to match your model by altering the colours, fonts, and format.

We use SeedProd on a lot of our websites to create excessive changing touchdown pages. We now have additionally used it construct an entire web site from the bottom up.

From our expertise, one factor that makes SeedProd stand out is its assortment of web site kits and templates for touchdown pages, gross sales pages, and extra.

Execs of Utilizing SeedProd:

• Drag-and-drop interface: SeedProd options a simple drag-and-drop builder, permitting you to create and customise touchdown pages with none coding information.
• Number of touchdown web page templates: SeedProd gives a variety of touchdown web page templates, together with templates for lead technology, gross sales, and thanks pages. This lets you select the template that most closely fits your lead technology marketing campaign.
• Cell-responsive: All SeedProd touchdown pages are mobile-responsive, which means they appear nice and performance correctly on all gadgets.
• Integration with standard electronic mail advertising platforms: SeedProd integrates with all main electronic mail advertising platforms, together with Fixed Contact, MailChimp, AWeber, and so forth. This makes it straightforward so as to add new subscribers to your electronic mail listing.

Cons of Utilizing SeedProd:

• Restricted options within the free model: The free SeedProd plugin comes with a restricted variety of options.
• Requires a Professional plan to construct themes: Their flagship WordPress theme builder, full web site builder, and theme kits are solely accessible with Professional or increased plan.

Why we Advocate SeedProd: SeedProd is the best choice for rising your leads by constructing gorgeous touchdown pages that convert.

Pricing: Ranging from $39.50 for a single web site license. There’s additionally a free model with restricted options.

For extra particulars, see our full SeedProd overview.

7. Fixed Contact (Electronic mail Publication Instrument)

To construct an electronic mail listing together with your lead magnet marketing campaign, you’ll need to make use of an electronic mail advertising service. Fixed Contact is a number one electronic mail advertising platform that comes with all of the important options to develop an electronic mail listing with a lead magnet.

Whereas we use Drip on most of our web sites, we consider Fixed Contact is your best option for small companies that want reasonably priced electronic mail advertising plans.

Throughout our testing, we discovered that it permits you to create professional-looking emails shortly and simply.

It supplies a spread {of professional} electronic mail templates which you can customise to match your model.

Plus, you’ll get a spread of automation options, akin to autoresponders and drip campaigns, that can assist you save time and streamline your electronic mail advertising efforts.

Execs of Utilizing Fixed Contact:

• Drag-and-drop electronic mail editor: The drag-and-drop electronic mail editor makes it straightforward to create professional-looking emails with none HTML information.
• Reasonably priced pricing: Fixed Contact gives quite a lot of pricing plans to suit your price range.
• Touchdown pages: Fixed Contact means that you can create touchdown pages to seize leads and develop your electronic mail listing.
• Listing segmentation: Fixed Contact means that you can phase your electronic mail listing so you may ship focused emails to your subscribers.

Cons of Utilizing Fixed Contact:

• No free plan: It doesn’t provide a free perpetually plan.
• Costly: The pricing can get costly as you develop your electronic mail listing.

Why We Advocate Fixed Contact: Fixed Contact is one of the best electronic mail advertising service that gives reasonably priced pricing plans for small companies.

Pricing: Fixed Contact has a 60-day free trial (no bank card required). After that, their pricing begins as little as $12 /month.

WPBeginner customers can use our Fixed Contact coupon code to get an extra 20% off.

8. Brevo (Freemium Electronic mail Publication Instrument)

Brevo is a beginner-friendly electronic mail advertising platform. It’s designed to make it straightforward for small firms and entrepreneurs to construct electronic mail lists and develop their companies.

We like Brevo’s interface, which is designed to be easy and simple to make use of, even for individuals who don’t have any expertise with electronic mail advertising. You’ll be able to create lovely emails, construct touchdown pages, and automate your electronic mail campaigns with only a few clicks.

When you construct your lead magnet, you may create an optin kind with Brevo and begin accumulating electronic mail addresses by embedding the shape in your web site.

With Brevo, you may simply arrange a set off electronic mail that sends the lead magnet to your customers’ electronic mail addresses as quickly as they join your publication.

Execs of Utilizing Brevo:

• Free plan: Not like Fixed Contact, Brevo gives a free perpetually plan. No bank card data is required to enroll.
• Reasonably priced: Brevo gives reasonably priced plans, particularly when in comparison with different related electronic mail advertising instruments.
• SMS and WhatsApp advertising: Except for electronic mail advertising, Brevo additionally permits you to join together with your contacts via SMS and WhatsApp advertising.
• Nice buyer assist: Brevo has a devoted buyer assist crew that’s accessible that can assist you with any questions or issues you’ll have.

Cons of Utilizing Brevo:

• Not complete: Brevo isn’t as complete as different feature-rich electronic mail advertising providers.
• Restricted free plan: Its free plan solely means that you can ship a restricted variety of emails and contacts.

Why We Advocate Brevo: When you’re searching for a dependable electronic mail advertising service that comes with a free plan, then Brevo is your best option.

Pricing: Brevo gives a very free electronic mail advertising plan with limitless contacts. Their free plan permits you to ship as much as 300 emails per day, however all of your emails may have their branding.

Their paid plans begin from $25 per 30 days for Starter. You can even embrace SMS in your account, however the pricing will differ primarily based in your sending necessities.

What Are the Greatest Lead Magnet Instruments?

If you wish to construct a shocking lead magnet, then we suggest utilizing Beacon. It permits you to design ebooks, checklists, electronic mail templates, whitepapers, and extra with none design abilities.

Alternatively, to create high-converting lead magnet types, OptinMonster is your finest wager. It means that you can design popups, sticky footer bars, and different campaigns.

You’ll be able to then join your lead magnet campaigns with a strong electronic mail advertising instrument like Fixed Contact.

We hope this text helped you discover one of the best WordPress lead magnet plugins to your web site. You may additionally need to discover ways to develop your electronic mail listing quicker or the way forward for popup advertising.

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